Business & Finance

The Dow Hotel Company Selected to Operate The Hilton Hotel - Bellevue on Behalf of New Owner Wig Properties

SEATTLE, WA. January 9, 2017 — Officials of The Dow Hotel Company (DHC), a leading national hotel owner/investor and operator, today announced that it has been selected to operate the 353-room Hilton Hotel – Bellevue hotel following the property’s recent sale to Wig Properties.

“Having operated and been a joint venture partner in the Hilton Bellevue since 2005, we are intimately familiar with the marketplace and the wants and needs of its guests,” said Murray L. Dow II, DHC founder and president. “DHC recently oversaw the hotel’s all-inclusive, $10 million renovation to bring the hotel to ‘like-new’ status making it competitive with the marketplace.”

Located across the street from the future East Main light rail station and just 15 minutes from Seattle, the Hilton Hotel—Bellevue is situated in the city’s business district, near such business destinations as Meydenbauer Convention Center, Microsoft Campus and T-Mobile headquarters, as well as leisure destinations like the Shops at the Bravern, Bellevue Arts Museum and numerous Washington wineries. The hotel provides 60,000 square feet of state-of-the-art meeting space, the second largest hotel offering in Bellevue, capable of accommodating up to 1,000 people. Guests can enjoy Mediterranean cuisine with a Pacific Northwest flair at Basil's Bistro or craft cocktails and local microbrews on tap at Basil’s Bar, providing entertainment on a large flat screen. For lighter fare, the hotel also provides The Coffee Bar Café, where guests can sip Starbucks® at their leisure.

Oversized guest rooms, the largest non-suite rooms in the market, are geared towards travelers who enjoy the latest technological advances combined with the comforts of home, including step-out balconies/patios. Additional amenities include Bellevue's only outdoor heated pool, whirlpool, 24-hour fitness center and a full-service business center.

“The Hilton Hotel—Bellevue remains well positioned as the premier destination for upscale business and leisure travelers to Northwestern Washington,” Dow noted. “Under the new ownership’s direction, we intend to build upon its already successful platform as Wig Properties expands its development in the marketplace.”

About The Dow Hotel Company

Founded in 1997, Seattle-based The Dow Hotel Company is a hotel owner/investor and operator of eight first-class properties throughout the United States. The company’s portfolio of owned and managed properties consists of institutional-grade hotels, under such full service brands as Marriott, Hilton, Hyatt, Embassy Suites, DoubleTree, Sheraton, and Crowne Plaza. The company aggressively seeks to acquire, co-invest with joint venture partners and/or manage mid- to large-size, first-class, full-service hotels, especially those with extensive food and beverage capabilities. The company currently operates food and beverage facilities around the nation, ranging from casual dining to upscale, bars/lounges with Starbucks and Tully’s coffee outlets. In addition to Masterson’s, the division’s proprietary restaurant concepts also include Basil’s Kitchen, SunSpot, BC Bistro and eTown Bistro. Additional information about The Dow Hotel Company may be found at www.dowhotelco.com.

About Wig Properties

Wig Properties is a Pacific Northwest developer, owner and manager of commercial real estate. Wig is a family-owned business, based in Bellevue, who builds and holds its projects while continuing to invest in them. In February 2015, Wig Properties bought the adjacent Red Lion Hotel. The Red Lion and Hilton properties together comprise approximately 15.5 acres of land along I-405. Wig Properties has been developing real estate in the greater Seattle area for over 30 years, and currently has a portfolio of over 1 million square feet and development projects covering more than 250 acres of land. Wig, a family owned business, aligns itself with the community, its partners, and its employees over the long-term. Wig Properties looks forward to working with The Dow Hotel Company and Hilton Worldwide on this project. More information about Wig Properties can be obtained by visiting their web site at www.wigproperties.com.

Contact:
Chris Daly
chris@dalygray.com
(703) 435-6293

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.