Appointments & Promotions

Adriana Silva Appointed Sales and Marketing Manager for The Resort at Pedregal

CABO SAN LUCAS, MX. January 9, 2017 – The Resort at Pedregal, Los Cabos’ premier Five Diamond destination resort, is pleased to welcome Sales and Marketing Manager Adriana Silva to the team. In her new role, Silva will be responsible for planning and implementing sales, product development programs and marketing, with a focus on specific objectives to continue to attract luxury leisure, business and group travelers.

“We are very happy to have Adriana back home at The Resort at Pedregal,” said General Manager Fernando Flores. “Adriana has such passion for the industry and is a tremendous asset to the sales and marketing team, bringing an unparalleled ability to motivate her colleagues, paired with her love for and dedication to the resort – she’s poised to make a significant contribution to our ongoing success.”

Silva comes to The Resort at Pedregal with an impressive track record and comprehensive knowledge in luxury hospitality. She has been a part of the industry for over six years and was previously part of The Resort at Pedregal team from 2010 – 2015. Most recently, Silva was the sales and public relations manager at The Cape, a Thompson Hotel in Los Cabos.

“I have always considered The Resort at Pedregal home and am incredibly excited to work with this talented team again,” said Silva. “I look forward to enhancing the resort’s continued success in Los Cabos and all throughout Mexico.”

Silva graduated from the University of Tijuana with a bachelor’s degree in tourism and hotel administration.

For more information on The Resort at Pedregal, please visit www.theresortatpedregal.com.

About The Resort at Pedregal, Cabo San Lucas, Mexico

The majestic Resort at Pedregal lies on Cabo San Lucas’ most coveted parcel of land – an extraordinary, 24-­‐acre site at the southernmost tip of Mexico’s Baja California Peninsula. The exclusive haven, accessible only by the private Dos Mares tunnel, is just minutes from bustling downtown Cabo San Lucas, yet seemingly worlds apart. The Resort at Pedregal offers unprecedented luxury, sophistication and personalized service from a team of Personal Concierges who are available around-­‐ the-­‐clock to assist guests with their requests. The property boasts 113 rooms, suites and multi-­‐bedroom residential style villas including the Dos Mares suites, two beachfront villas, Casa Bella Vista, and the presidential villa. The resort also features an award-­‐winning signature spa, Luna y Mar, in addition to a distinctive dining program with culinary offerings including Don Manuel’s, El Farallon, Crudo and Beach Club.

Contact:
J Public Relations
rap@jpublicrelations.com
619-­‐255-­‐7069

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.