Appointments & Promotions

Adriana Silva Appointed Sales and Marketing Manager for The Resort at Pedregal

CABO SAN LUCAS, MX. January 9, 2017 – The Resort at Pedregal, Los Cabos’ premier Five Diamond destination resort, is pleased to welcome Sales and Marketing Manager Adriana Silva to the team. In her new role, Silva will be responsible for planning and implementing sales, product development programs and marketing, with a focus on specific objectives to continue to attract luxury leisure, business and group travelers.

“We are very happy to have Adriana back home at The Resort at Pedregal,” said General Manager Fernando Flores. “Adriana has such passion for the industry and is a tremendous asset to the sales and marketing team, bringing an unparalleled ability to motivate her colleagues, paired with her love for and dedication to the resort – she’s poised to make a significant contribution to our ongoing success.”

Silva comes to The Resort at Pedregal with an impressive track record and comprehensive knowledge in luxury hospitality. She has been a part of the industry for over six years and was previously part of The Resort at Pedregal team from 2010 – 2015. Most recently, Silva was the sales and public relations manager at The Cape, a Thompson Hotel in Los Cabos.

“I have always considered The Resort at Pedregal home and am incredibly excited to work with this talented team again,” said Silva. “I look forward to enhancing the resort’s continued success in Los Cabos and all throughout Mexico.”

Silva graduated from the University of Tijuana with a bachelor’s degree in tourism and hotel administration.

For more information on The Resort at Pedregal, please visit www.theresortatpedregal.com.

About The Resort at Pedregal, Cabo San Lucas, Mexico

The majestic Resort at Pedregal lies on Cabo San Lucas’ most coveted parcel of land – an extraordinary, 24-­‐acre site at the southernmost tip of Mexico’s Baja California Peninsula. The exclusive haven, accessible only by the private Dos Mares tunnel, is just minutes from bustling downtown Cabo San Lucas, yet seemingly worlds apart. The Resort at Pedregal offers unprecedented luxury, sophistication and personalized service from a team of Personal Concierges who are available around-­‐ the-­‐clock to assist guests with their requests. The property boasts 113 rooms, suites and multi-­‐bedroom residential style villas including the Dos Mares suites, two beachfront villas, Casa Bella Vista, and the presidential villa. The resort also features an award-­‐winning signature spa, Luna y Mar, in addition to a distinctive dining program with culinary offerings including Don Manuel’s, El Farallon, Crudo and Beach Club.

Contact:
J Public Relations
rap@jpublicrelations.com
619-­‐255-­‐7069

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.