Business & Finance

Hilton Chicago O'Hare Airport Employee Wins Hotelier of the Year Award

CHICAGO, IL. January 9, 2017 – At its annual Stars of the Industry statewide awards luncheon on December 15th, the Illinois Hotel & Lodging Association (IHLA) honored the best of Illinois' 35,000 hospitality workers and organizations, and one of the Hilton Chicago O’Hare Airport employees came out on top.

Mike McGilligan received the Illinois Hotelier of the Year Award. McGilligan has been with Hilton for 22 years, and 16 of those years have been spent as a Director of Sales & Marketing or General Manager. During those 16 years, he has promoted 41 managers from within to Executive Committee positions, 36 of whom are still with Hilton.

McGilligan truly enjoys teaching and mentoring junior managers, as well as taking time with high school and college students earning their hospitality degree. During his 16 years in a senior leadership role, McGilligan worked with several team members who are now General Managers, four who have been promoted to National Sales, and six who are now Directors of Sales & Marketing.

McGilligan also supports community involvement and giving back to others. He supports the Hilton O’Hare Blue Energy Committee which works to raise funds and be a resource for those in need in the community. McGilligan’s generosity and mentorship make him an exceptional leader and star.

The Illinois Hotel & Lodging Association comprises more than 500 hotels throughout the state of Illinois. The Association represents hotels, motels, and other lodging facilities that employ thousands of associates throughout the state. IHLA member hotels provide good-paying jobs with great benefits to their associates, and IHLA has several programs to help recognize the contributions of those employees and to provide them with training programs to assist in their career advancement opportunities.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.