Appointments & Promotions

Associated Luxury Hotels International (ALHI) Adds Marnie Hock as Director of Sales Based in ALHI's New York City Global Sales Office

NEW YORK, N.Y. January 5, 2017 – Associated Luxury Hotels International (ALHI) has expanded its Global Sales team with the addition of Marnie Hock as Director of Sales for the Northeast U.S. region. Based in ALHI’s Global Sales office in New York City, she is responsible for assisting meeting professionals, association executives, incentive specialists, business executives and convention specialists within the Northeast region with ALHI’s Global Sales Organization (GSO) services and professional sales support for its distinguished portfolio of more than 250 luxury-level Meeting, Convention & Incentive focused hotels and resorts worldwide, plus distinctive “Alliance” members to assist planners. The announcement was made jointly by ALHI CEO David Gabri and ALHI Regional Vice President of Sales for the Northeast Elaine Morena.

Hock brings more than 30 years of extensive luxury hospitality sales experience to her new position at ALHI. Prior to joining ALHI, Hock was the Director of National Accounts – Northeast for Tampa’s Saddlebrook Resort, a distinguished member resort served by ALHI. Previous to that, she served as Regional Director of National Accounts for Destination Hotels; and Director of Group Sales, North America for Kempinski Hotels. Her experience also includes serving with The Ritz-Carlton Hotel Company as Director of Sales for The Ritz-Carlton in Buckhead, Georgia; Associate Director of Sales for The Ritz-Carlton in Aspen; National Sales Manager for The Ritz-Carlton National Sales Office in Chicago; and Director of Sales for The Ritz Carlton, New York. She may be reached in ALHI’s New York City Global Sales office at (212) 986-5044 and mhock@alhi.com .

“Marnie is an outstanding and welcomed addition to our growing Global Sales team in the Northeast,” said Gabri. “Her extensive domestic and international sales experience with luxury hotels and resorts makes her a very valuable resource for meeting and incentive professionals throughout the region. She will be a great advocate for our valued clients in the Northeast, and a terrific asset for our worldwide portfolio of Member hotels, resorts and our Alliance members. She is eager to assist planners and executives in the region, by guiding them through our incredible options to identify and match the right site-specific solutions for their various meetings, conventions and incentive programs.”

ALHI (alhi.com), the leading independent Global Sales Organization serving the North American Meetings & Incentive marketplace, provides one-call local access for its distinguished Membership of over 250 luxury-level hotels and resorts, plus an Alliance including 23 luxury cruise ships appropriate for M&I programs, and Destination Management Companies (DMCs) in over 100 locations worldwide. The membership-based, dues-funded ALHI GSO has been serving its clientele with an impressive variety of Meeting & Incentive solutions around the globe for over 30 years. Providing extensive GSO sales services throughout the United States and Canada at no cost to the Accounts, ALHI provides valuable services, expertise, local connectivity, market intelligence, and account advocacy.

Collectively ALHI is prepared to assist Accounts in the U.S. and Canada with their programs in the U.S.A. and over 90 other countries worldwide. ALHI provides a team of experienced, proven and knowledgeable sales professionals for Account advocacy with full market one-call professional GSO sales assistance and access to their distinctive hotels, resorts, and venue resources for M&I programs of any size and scope worldwide. ALHI helps Accounts best achieve their objectives and budgets, with distinctive venues, vital insights, and responsible service to enhance the ease and success of their programs.

For more information about ALHI, to inquire about any of the ALHI portfolio properties and Alliance partners, and/or to acquire a free copy of ALHI’s new “2017 Meeting Facilities Guide” or the ALHI app, contact your nearest of the 20 ALHI Global Sales offices situated coast-to-coast in the United States and in Canada, or call the “ALHI Group Desk” toll-free at 866-303-ALHI (2544), and visit alhi.com .

ALHI Global Sales offices are located in Atlanta, Boston, Chicago, Connecticut, Dallas, Denver, Houston, Kansas City, Louisville, New York City, Orlando, Philadelphia, Phoenix, Richmond, Southern California (3), Toronto, Washington, D.C., and Washington (state). For specifics, go to alhi.com to identify the nearest “ALHI GSO Team” sales professionals in your state/area.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.