Appointments & Promotions

Ben Levin Promoted To Vice President

ATLANTA, GA. January 4, 2017 - HVS announced that Ben Levin has been promoted to Vice President. An integral member of the HVS Atlanta team for several years, Levin is recognized as an expert and trusted advisor to HVS clients in Georgia, Alabama, and throughout the region.

With a grandfather hailing from Cornell’s School of Hotel Administration and an uncle that served as past president of the International Society of Hospitality, Ben Levin had some strong voices guiding him toward a career in hospitality. He brings this heritage and heart to every hotel assignment as a key member of a team that delivers dependable, accurate, and efficient reports.

Levin published a comprehensive article, In Focus: Birmingham, Alabama, which provides excellent local insight highlighting the city’s economic performance. He has also been a featured speaker for the Hotel Sales and Marketing Association International (HSMAI) and HVS Hotel Market Connections.

According to Mike Brophy, Senior Vice President and Partner of HVS, “Ben’s extensive experience at mid-market and ultra-luxury hotels, combined with his superb field research, helps him navigate diverse challenges to formulate an authoritative conclusion concerning specific valuations and hotels’ feasibility.“

Prior to joining HVS, Ben held several positions in operational roles at the St. Regis Atlanta and the Microtel Inn & Suites in Tuscaloosa, Alabama. Ben graduated summa cum laude from the University of Alabama with a B.S. in Restaurant and Hospitality Management. Memberships during his university years included the Sigma Nu Fraternity, the Hotel and Restaurant and Convention Association (HARACA), and the Eta Sigma Delta National Hospitality Honors Society.

About HVS

HVS, the world’s leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, celebrated its 35th anniversary in 2015. Established in 1980, the company performs 4,500+ assignments each year for hotel and real estate owners, operators, and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of more than 40 offices and more than 350 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. HVS.com

Media Contact:
Lizzette Casarin
Marketing Director
lcasarin@hvs.com
+1 (720) 244-7620

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.