Appointments & Promotions

Ben Levin Promoted To Vice President

ATLANTA, GA. January 4, 2017 - HVS announced that Ben Levin has been promoted to Vice President. An integral member of the HVS Atlanta team for several years, Levin is recognized as an expert and trusted advisor to HVS clients in Georgia, Alabama, and throughout the region.

With a grandfather hailing from Cornell’s School of Hotel Administration and an uncle that served as past president of the International Society of Hospitality, Ben Levin had some strong voices guiding him toward a career in hospitality. He brings this heritage and heart to every hotel assignment as a key member of a team that delivers dependable, accurate, and efficient reports.

Levin published a comprehensive article, In Focus: Birmingham, Alabama, which provides excellent local insight highlighting the city’s economic performance. He has also been a featured speaker for the Hotel Sales and Marketing Association International (HSMAI) and HVS Hotel Market Connections.

According to Mike Brophy, Senior Vice President and Partner of HVS, “Ben’s extensive experience at mid-market and ultra-luxury hotels, combined with his superb field research, helps him navigate diverse challenges to formulate an authoritative conclusion concerning specific valuations and hotels’ feasibility.“

Prior to joining HVS, Ben held several positions in operational roles at the St. Regis Atlanta and the Microtel Inn & Suites in Tuscaloosa, Alabama. Ben graduated summa cum laude from the University of Alabama with a B.S. in Restaurant and Hospitality Management. Memberships during his university years included the Sigma Nu Fraternity, the Hotel and Restaurant and Convention Association (HARACA), and the Eta Sigma Delta National Hospitality Honors Society.

About HVS

HVS, the world’s leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, celebrated its 35th anniversary in 2015. Established in 1980, the company performs 4,500+ assignments each year for hotel and real estate owners, operators, and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of more than 40 offices and more than 350 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. HVS.com

Media Contact:
Lizzette Casarin
Marketing Director
lcasarin@hvs.com
+1 (720) 244-7620

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.