Appointments & Promotions

Justin Simpson Named General Manager of Kimpton Shorebreak Hotel

HUNTINGTON BEACH, CA. December 26, 2016 — Kimpton Shorebreak Hotel announced today the appointment of Justin Simpson to General Manager. A seasoned hospitality leader, Simpson brings nearly 20 years of industry experience to the Shorebreak Hotel. In his new role, he will be responsible for day-to-day operations, guest relations and business development for the 157-room boutique hotel.

Simpson comes to the Shorebreak from Westin San Diego, where he spent four years as Director of Operations. During his time, Simpson successfully led a $15 million property renovation and was recognized as the 2015 Emerging Leader of the Year by Diamondrock Hospitality.

Prior to his role at the Westin San Diego, Simpson spent three years at St. Regis Monarch Beach Resort & Spa in Dana Point, Calif., most recently as Director of Front Office Operations. His other past experiences include serving as Assistant Director of Housekeeping at Sheraton Grand at Wild Horse Pass in Chandler, Ariz. and as Front Office Manager at Royal Palms Resort and Spa in Phoenix, Ariz. He started his hospitality career at Radisson Resort and Spa Scottsdale.

“The Shorebreak Hotel is the perfect representation of Surf City USA and its beautiful landscape and surfer chic vibe,” said Justin Simpson, General Manager at Kimpton Shorebreak Hotel. “Not only am I thrilled to be part of this great hotel and local team, but I’m also honored to be part of the Kimpton family. I’m looking forward to all the exciting changes coming to the Shorebreak in 2017.”

An Arizona-native, Simpson enjoys traveling, exploring the Southern California coast, surfing and paddle boarding, riding his beach cruiser down the Huntington Beach boardwalk and rooting for the Arizona Cardinals.

About Kimpton Shorebreak Hotel

Kimpton Shorebreak Hotel is a contemporary boutique hotel in the heart of Huntington Beach, Calif., the original Surf City USA®. Located near the iconic intersection of Main Street and Pacific Coast Highway, at the center of eclectic shopping, dining, and entertainment, the 157-guestsroom beachside hotel features 20 suites, ocean views, exquisite furnishings, versatile event and meeting spaces, fire pits, and Kimpton signature brand programs and amenities, such as PUBLIC beach cruisers, in-room yoga mats, pet friendly policies, hosted evening wine hour, coffee and tea in the living room lobby. The hotel’s restaurant, led by Executive Chef JT Walker, offers a sampling of eclectic, worldly, and surf inspired menu items in a refined, yet casual, beachside restaurant. For more information, visit www.shorebreakhotel.com.

About Kimpton Hotels

San Francisco-based Kimpton Hotels is a leading collection of boutique hotels and restaurants and the acknowledged industry pioneer that first introduced the boutique hotel concept to the United States. In 1981, Bill Kimpton founded the company that today is renowned for making travelers feel genuinely cared for through thoughtful perks and amenities, bold, playful design and a sincerely personal style of guest service. Out to help people live full, balanced lives, Kimpton aims to inspire with touches like yoga mats in every room, complimentary coffee and tea to start the day, hosted evening Wine Hour, in-room fitness programming and complimentary bike rentals. Kimpton is consistently ranked as one of the top companies in the Market Metrix Hospitality Index, Upper Upscale Segment, for Customer Satisfaction. The company is highly-regarded for its innovative employee culture and benefits and has been named a FORTUNE magazine “Best Place to Work” six times since 2009. Kimpton is continuously growing and currently operates over 60 hotels and 70 plus restaurants, bars and lounges in 30 U.S. cities. In January 2015, Kimpton was welcomed into the InterContinental Hotels Group (IHG) family of hotel brands, bringing together two special cultures and sets of values to create the world's largest boutique hotel business. For more information, visit www.KimptonHotels.com.

Contact:
Anna Crowe
acrowe@crowepr.com
(619) 261-1890

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.