Appointments & Promotions

Justin Simpson Named General Manager of Kimpton Shorebreak Hotel

HUNTINGTON BEACH, CA. December 26, 2016 — Kimpton Shorebreak Hotel announced today the appointment of Justin Simpson to General Manager. A seasoned hospitality leader, Simpson brings nearly 20 years of industry experience to the Shorebreak Hotel. In his new role, he will be responsible for day-to-day operations, guest relations and business development for the 157-room boutique hotel.

Simpson comes to the Shorebreak from Westin San Diego, where he spent four years as Director of Operations. During his time, Simpson successfully led a $15 million property renovation and was recognized as the 2015 Emerging Leader of the Year by Diamondrock Hospitality.

Prior to his role at the Westin San Diego, Simpson spent three years at St. Regis Monarch Beach Resort & Spa in Dana Point, Calif., most recently as Director of Front Office Operations. His other past experiences include serving as Assistant Director of Housekeeping at Sheraton Grand at Wild Horse Pass in Chandler, Ariz. and as Front Office Manager at Royal Palms Resort and Spa in Phoenix, Ariz. He started his hospitality career at Radisson Resort and Spa Scottsdale.

“The Shorebreak Hotel is the perfect representation of Surf City USA and its beautiful landscape and surfer chic vibe,” said Justin Simpson, General Manager at Kimpton Shorebreak Hotel. “Not only am I thrilled to be part of this great hotel and local team, but I’m also honored to be part of the Kimpton family. I’m looking forward to all the exciting changes coming to the Shorebreak in 2017.”

An Arizona-native, Simpson enjoys traveling, exploring the Southern California coast, surfing and paddle boarding, riding his beach cruiser down the Huntington Beach boardwalk and rooting for the Arizona Cardinals.

About Kimpton Shorebreak Hotel

Kimpton Shorebreak Hotel is a contemporary boutique hotel in the heart of Huntington Beach, Calif., the original Surf City USA®. Located near the iconic intersection of Main Street and Pacific Coast Highway, at the center of eclectic shopping, dining, and entertainment, the 157-guestsroom beachside hotel features 20 suites, ocean views, exquisite furnishings, versatile event and meeting spaces, fire pits, and Kimpton signature brand programs and amenities, such as PUBLIC beach cruisers, in-room yoga mats, pet friendly policies, hosted evening wine hour, coffee and tea in the living room lobby. The hotel’s restaurant, led by Executive Chef JT Walker, offers a sampling of eclectic, worldly, and surf inspired menu items in a refined, yet casual, beachside restaurant. For more information, visit www.shorebreakhotel.com.

About Kimpton Hotels

San Francisco-based Kimpton Hotels is a leading collection of boutique hotels and restaurants and the acknowledged industry pioneer that first introduced the boutique hotel concept to the United States. In 1981, Bill Kimpton founded the company that today is renowned for making travelers feel genuinely cared for through thoughtful perks and amenities, bold, playful design and a sincerely personal style of guest service. Out to help people live full, balanced lives, Kimpton aims to inspire with touches like yoga mats in every room, complimentary coffee and tea to start the day, hosted evening Wine Hour, in-room fitness programming and complimentary bike rentals. Kimpton is consistently ranked as one of the top companies in the Market Metrix Hospitality Index, Upper Upscale Segment, for Customer Satisfaction. The company is highly-regarded for its innovative employee culture and benefits and has been named a FORTUNE magazine “Best Place to Work” six times since 2009. Kimpton is continuously growing and currently operates over 60 hotels and 70 plus restaurants, bars and lounges in 30 U.S. cities. In January 2015, Kimpton was welcomed into the InterContinental Hotels Group (IHG) family of hotel brands, bringing together two special cultures and sets of values to create the world's largest boutique hotel business. For more information, visit www.KimptonHotels.com.

Contact:
Anna Crowe
acrowe@crowepr.com
(619) 261-1890

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.