Appointments & Promotions

The Lodge at Vail, a Rockresort Names Kate Grattan General Manager

VAIL, CO. December 26, 2016 – The Lodge at Vail, A RockResort today announced the appointment of Kate Grattan to general manager. Grattan brings more than 20 years of hospitality experience to the 165-room alpine property located in the iconic Vail Village, just steps from Gondola One.

"Kate is a ski resort veteran and passionate world-traveler who will bring leadership and wanderlust to her new role at The Lodge at Vail,” said Robert Tschupp, vice president of Vail and Beaver Creek Hospitality. “Kate not only speaks the hospitality language, she has her finger on the pulse of what ski and mountain enthusiasts crave most today and into the next generation.”

In her 17 years with Vail Resorts, Grattan has held various management and senior leadership positions including front desk agent, assistant general manager and general manager at resorts in Keystone, Vail and Breckenridge. Prior to joining The Lodge at Vail, Grattan was the general manager at One Skill Place, A RockResort in Breckenridge, Colo. where she was at the helm of the property’s grand opening in 2010. She began her career with Vail Resorts as a front desk agent at the Keystone Lodge & Spa, and was also the opening general manager for properties including Crystal Peak Lodge and the townhomes at Mountain Thunder Lodge in Breckenridge. Having always been passionate about the ski industry, she began her career at the American Ski Company at Sugarbush Resort in Warren, Vt. She also holds various property management licenses including Certified Manager of Community Associations (CMCA), Association Management Specialists (AMS), and Community Association Manager (CAM) within the state of Colorado.

“I’ve been to 55 countries and Vail always feels like a homecoming,” said Grattan, the avid skier and hospitality vet. “It's a true honor to lead the Vail vision at such an historic and iconic property.”

Grattan hails from Connecticut and graduated Cum Laude with a Bachelor of Arts in Anthropology from the University of Vermont. She loves activities that take her outdoors including hiking and skiing.

For more information on The Lodge at Vail, visit www.lodgeatvail.rockresorts.com.

About Kate Grattan

In her 17 years with Vail Resorts, Grattan has held various management and senior leadership positions including front desk agent, assistant general manager and general manager at resorts in Keystone, Vail and Breckenridge. Prior to joining The Lodge at Vail, Grattan was the general manager at One Skill Place, A RockResort in Breckenridge, Colo. where she was at the helm of the property’s grand opening in 2010. She began her career with Vail Resorts as a front desk agent at the Keystone Lodge & Spa, and was also the opening general manager for properties including Crystal Peak Lodge and the townhomes at Mountain Thunder Lodge in Breckenridge.

About RockResorts®

RockResorts®, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resorts that offer casually elegant accommodations, lavish RockResorts Spas®, renowned golf courses all certified within the Audubon Cooperative Sanctuary program, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; Hotel Jerome in Aspen, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; La Posada de Santa Fe Resort & Spa in Santa Fe, N.M.; Snake River Lodge & Spa™ in Jackson Hole, Wyo.; and The Landings St. Lucia, Rodney Bay, St. Lucia. RockResorts grand openings include: One Ski Hill Place in Breckenridge, Colo. (June, 2010); Tempo Miami in Miami, Fla. (2010); Balcones del Atlántico, Las Terrenas, Dominican Republic (2010); and future RockResorts include: The Mansfield Inn at Stowe in Stowe, Vt., Rum Cay Resort Marina, The Bahamas; and the Third Turtle Club & Spa, Turks and Caicos.

About Vail Resorts

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com.

Contact:
Kelly Ladyga
kladyga@vailresorts.com
303.404.1862

Liz Biebl
ebiebl@vailresorts.com
303.404.1856

Coming Up In The June Online Hotel Business Review




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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.