Appointments & Promotions

The Lodge at Vail, a Rockresort Names Kate Grattan General Manager

VAIL, CO. December 26, 2016 – The Lodge at Vail, A RockResort today announced the appointment of Kate Grattan to general manager. Grattan brings more than 20 years of hospitality experience to the 165-room alpine property located in the iconic Vail Village, just steps from Gondola One.

"Kate is a ski resort veteran and passionate world-traveler who will bring leadership and wanderlust to her new role at The Lodge at Vail,” said Robert Tschupp, vice president of Vail and Beaver Creek Hospitality. “Kate not only speaks the hospitality language, she has her finger on the pulse of what ski and mountain enthusiasts crave most today and into the next generation.”

In her 17 years with Vail Resorts, Grattan has held various management and senior leadership positions including front desk agent, assistant general manager and general manager at resorts in Keystone, Vail and Breckenridge. Prior to joining The Lodge at Vail, Grattan was the general manager at One Skill Place, A RockResort in Breckenridge, Colo. where she was at the helm of the property’s grand opening in 2010. She began her career with Vail Resorts as a front desk agent at the Keystone Lodge & Spa, and was also the opening general manager for properties including Crystal Peak Lodge and the townhomes at Mountain Thunder Lodge in Breckenridge. Having always been passionate about the ski industry, she began her career at the American Ski Company at Sugarbush Resort in Warren, Vt. She also holds various property management licenses including Certified Manager of Community Associations (CMCA), Association Management Specialists (AMS), and Community Association Manager (CAM) within the state of Colorado.

“I’ve been to 55 countries and Vail always feels like a homecoming,” said Grattan, the avid skier and hospitality vet. “It's a true honor to lead the Vail vision at such an historic and iconic property.”

Grattan hails from Connecticut and graduated Cum Laude with a Bachelor of Arts in Anthropology from the University of Vermont. She loves activities that take her outdoors including hiking and skiing.

For more information on The Lodge at Vail, visit www.lodgeatvail.rockresorts.com.

About Kate Grattan

In her 17 years with Vail Resorts, Grattan has held various management and senior leadership positions including front desk agent, assistant general manager and general manager at resorts in Keystone, Vail and Breckenridge. Prior to joining The Lodge at Vail, Grattan was the general manager at One Skill Place, A RockResort in Breckenridge, Colo. where she was at the helm of the property’s grand opening in 2010. She began her career with Vail Resorts as a front desk agent at the Keystone Lodge & Spa, and was also the opening general manager for properties including Crystal Peak Lodge and the townhomes at Mountain Thunder Lodge in Breckenridge.

About RockResorts®

RockResorts®, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resorts that offer casually elegant accommodations, lavish RockResorts Spas®, renowned golf courses all certified within the Audubon Cooperative Sanctuary program, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; Hotel Jerome in Aspen, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; La Posada de Santa Fe Resort & Spa in Santa Fe, N.M.; Snake River Lodge & Spa™ in Jackson Hole, Wyo.; and The Landings St. Lucia, Rodney Bay, St. Lucia. RockResorts grand openings include: One Ski Hill Place in Breckenridge, Colo. (June, 2010); Tempo Miami in Miami, Fla. (2010); Balcones del Atlántico, Las Terrenas, Dominican Republic (2010); and future RockResorts include: The Mansfield Inn at Stowe in Stowe, Vt., Rum Cay Resort Marina, The Bahamas; and the Third Turtle Club & Spa, Turks and Caicos.

About Vail Resorts

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com.

Contact:
Kelly Ladyga
kladyga@vailresorts.com
303.404.1862

Liz Biebl
ebiebl@vailresorts.com
303.404.1856

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.