Appointments & Promotions

The Arrabelle at Vail Square, A Rockresort Welcomes Zach Meyers as General Manager

VAIL, CO. December 26, 2016 – The Arrabelle at Vail Square, A RockResort, is pleased to announce the appointment of Zach Meyers to general manager. With nearly 20 years of extensive knowledge and experience in the hospitality industry, Meyers is responsible for all operations at the award-winning property set at the base of Vail Mountain.

“Zach elevates the guest experience with the same vigor he demonstrates when commandeering the back country,” said Robert Tschupp, vice president of Vail & Beaver Creek Hospitality. “The Colorado native and avid outdoorsman has Vail Resorts in his DNA. In Wyoming, Zach curated Grand Teton Lodge Company with next-level vacationing, and is committed to re-imaging the great outdoors—and indoors—for future generations of Vail enthusiasts. The Arrabelle will be a more vibrant hotel with Zach’s invaluable knowledge of the Vail Valley and Vail Resorts."

Having spent more than 10 years with Vail Resorts, Meyers has held various roles throughout the company. Prior to joining The Arrabelle at Vail Square, Meyers was the director of hotel operations at Grand Teton Lodge Company overseeing Jackson Lake Lodge, Jenny Lake Lodge and Colter Bay Village in Grand Teton National Park, Wyo. Prior to that, he was the hotel director of operations and acting general manager at Hotel Jerome, previously a Vail Resorts RockResort property, in Aspen, Colo., and a national sales manager for the Beaver Creek Resort Properties Sales Department. He started his Vail Resorts career at SaddleRidge Lodge & Restaurant in Beaver Creek, Colo. Additional experience includes nine years in San Diego working at both the U.S. Grant Hotel and La Jolla Beach and Tennis Club.

“It is an absolute pleasure and honor to join the team at The Arrabelle,” said Meyers. “Guests can enjoy a sophisticated, elevated experience and a new level of luxury and personal service that will surely surpass expectations.”

Meyers is a native Coloradoan having grown up in Burlington, a small town out on the eastern plains. His appreciation for Vail and passion for skiing started early and grew during family ski vacations to Lionshead throughout his childhood. He graduated from San Diego State University with his Bachelor of Arts in English.

For more information on The Arrabelle at Vail Square, visit www.arrabelle.rockresorts.com.

About Zach Meyers

Having spent more than 10 years with Vail Resorts, Meyers has held various roles throughout the company. Prior to joining The Arrabelle at Vail Square, Meyers was the director of hotel operations at Grand Teton Lodge Company overseeing Jackson Lake Lodge, Jenny Lake Lodge and Colter Bay Village in Grand Teton National Park, Wyo. Prior to that, he was the hotel director of operations and acting general manager at Hotel Jerome, previously a Vail Resorts RockResort property, in Aspen, Colo., and a national sales manager for the Beaver Creek Resort Properties Sales Department.

About RockResorts®

RockResorts®, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resorts that offer casually elegant accommodations, lavish RockResorts Spas®, renowned golf courses all certified within the Audubon Cooperative Sanctuary program, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; Hotel Jerome in Aspen, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; La Posada de Santa Fe Resort & Spa in Santa Fe, N.M.; Snake River Lodge & Spa™ in Jackson Hole, Wyo.; and The Landings St. Lucia, Rodney Bay, St. Lucia. RockResorts grand openings include: One Ski Hill Place in Breckenridge, Colo. (June, 2010); Tempo Miami in Miami, Fla. (2010); Balcones del Atlántico, Las Terrenas, Dominican Republic (2010); and future RockResorts include: The Mansfield Inn at Stowe in Stowe, Vt., Rum Cay Resort Marina, The Bahamas; and the Third Turtle Club & Spa, Turks and Caicos.

About Vail Resorts

Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, Heavenly Mountain Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and the consumer website is www.snow.com.

Contact:
Rachael Woods
rwoods1@vailresorts.com
303.404.1846

Lesli Carlson
lcarlson@vailresorts.com
303.404.6472

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.