Acquisitions & Hotel Openings

Miraval Group to Develop its First Destination Wellness Resort in Texas

NEW YORK, N.Y. December 26, 2016 - C Miraval Group today announced it has acquired the 220-acre Travaasa Austin Resort in the Hill Country of Texas, which it will redevelop and expand into a 120-room destination wellness resort, its first in Texas and the South.

The purchase, from a wholly owned subsidiary of Amstar Group LLC, closed today following the approval of Miraval's development plans. The project is expected to be completed by January 2019.

Miraval Group will renovate the existing inventory, add 50 rooms, more than double the spa space, expand the main restaurant and construct several facilities, including a unique equine experience that will be integral to the Miraval experience.

Steven A. Rudnitsky, Miraval Group president & chief executive officer, said the project would 'build on the momentum of the company's nationwide growth plan', following the opening earlier this year of the Miraval Life in Balance Spa at Monarch Beach Resort in Dana Point, California, and its announcement to redevelop the Cranwell resort in Lenox, Massachusetts.

"We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place", he said. "The campus is surrounded by protected lands, providing privacy and protection from distractions of the outside world. In addition, the existing staff is a good fit for the Miraval culture. We are delighted to welcome them to the Miraval family".

Rudnitsky said the acquisition will offer Miraval Group an 'exceptional opportunity to create an authentic Texas wellness experience', adding the company will incorporate the region's culture and architectural styles 'to create original experiences with dynamic well-being and personal development programs, one-of-a-kind spa treatments and flavorful and healthful cuisine'.

The resort will continue operating as Travaasa Austin throughout the redevelopment process and be relaunched as Miraval Austin in early 2019.

About Miraval Group

New York-based Miraval Group is a global leader in wellness resorts and spas. Miraval Arizona Resort & Spa in Tucson pioneered the destination wellness spa resort category with its comprehensive program of activities, experiences and personal treatments. The company is developing Miraval Life in Balance Spas and full-service Miraval destination wellness resorts concurrently in key national markets.

Coming Up In The March Online Hotel Business Review




Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.