Appointments & Promotions

Aimbridge Hospitality Promotes Don Ayres to Vice President of Development

Dallas, TX. December 26, 2016 — Aimbridge Hospitality announces the promotion of Don Ayres to Vice President of Development.

Throughout Don’s two-year tenure as a key member of Aimbridge Hospitality’s development team, he has played a meaningful role in achieving company growth initiatives and its ongoing success. Additionally, he has been instrumental in expanding Aimbridge’s management portfolio via the acquisition of new contracts as well as retaining hotels under Aimbridge management following a change in ownership.

Don has established solid relationships with a wide range of key investors contributing to Aimbridge’s impressive expansion. Additionally, Don has honed the critical skill set to accurately and independently underwrite acquisitions and negotiate Management, Joint Venture, and Technical Service Agreements. As Vice President of Development, Don will expand his role within the development department, continuing to focus on securing new management contracts through acquisitions with deployment of co-investment capital where required.

“We are sincerely pleased to promote Don Ayres to Vice President of Development,” said Bill Stadler, Executive Vice President and Chief Investment Officer of Aimbridge Hospitality. “The depth of his knowledge and his contributions to our company have played a key role in our overall growth and success.”

Ayres joined Aimbridge Hospitality in January 2014 as Director of Development. Prior to joining Aimbridge, he worked with HFF’s West Coast hospitality investment sales group. Ayres received a Master’s degree in Accounting and a Bachelor’s degree in Real Estate Finance and Economics from Southern Methodist University.

About Aimbridge Hospitality

Aimbridge Hospitality is one of the nation’s largest independent hotel investment and management firms with a proven track record for delivering superior returns for its strategic partners in a variety of markets and economic cycles. Aimbridge provides property management, asset management, development, renovation and consulting services. Based in Dallas, Texas and with development offices in Chicago and Puerto Rico, Aimbridge currently owns and/or manages over 480 upscale, independent and branded hotels with nearly 70,000 rooms across the United States and the Caribbean. For more information on Aimbridge Hospitality, please visit www.aimbridgehospitality.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.