Appointments & Promotions

Aimbridge Hospitality Promotes Don Ayres to Vice President of Development

Dallas, TX. December 26, 2016 — Aimbridge Hospitality announces the promotion of Don Ayres to Vice President of Development.

Throughout Don’s two-year tenure as a key member of Aimbridge Hospitality’s development team, he has played a meaningful role in achieving company growth initiatives and its ongoing success. Additionally, he has been instrumental in expanding Aimbridge’s management portfolio via the acquisition of new contracts as well as retaining hotels under Aimbridge management following a change in ownership.

Don has established solid relationships with a wide range of key investors contributing to Aimbridge’s impressive expansion. Additionally, Don has honed the critical skill set to accurately and independently underwrite acquisitions and negotiate Management, Joint Venture, and Technical Service Agreements. As Vice President of Development, Don will expand his role within the development department, continuing to focus on securing new management contracts through acquisitions with deployment of co-investment capital where required.

“We are sincerely pleased to promote Don Ayres to Vice President of Development,” said Bill Stadler, Executive Vice President and Chief Investment Officer of Aimbridge Hospitality. “The depth of his knowledge and his contributions to our company have played a key role in our overall growth and success.”

Ayres joined Aimbridge Hospitality in January 2014 as Director of Development. Prior to joining Aimbridge, he worked with HFF’s West Coast hospitality investment sales group. Ayres received a Master’s degree in Accounting and a Bachelor’s degree in Real Estate Finance and Economics from Southern Methodist University.

About Aimbridge Hospitality

Aimbridge Hospitality is one of the nation’s largest independent hotel investment and management firms with a proven track record for delivering superior returns for its strategic partners in a variety of markets and economic cycles. Aimbridge provides property management, asset management, development, renovation and consulting services. Based in Dallas, Texas and with development offices in Chicago and Puerto Rico, Aimbridge currently owns and/or manages over 480 upscale, independent and branded hotels with nearly 70,000 rooms across the United States and the Caribbean. For more information on Aimbridge Hospitality, please visit www.aimbridgehospitality.com.

Coming Up In The June Online Hotel Business Review




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Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.