Acquisitions & Hotel Openings

$14 Million AquaVie Spa & Wellness Center to Open in January 2017

Discover the Newest Fitness and Spa Retreat in the heart Downtown San Diego

SAN DIEGO, CA. December 26, 2016 - AquaVie a state-of-the-art, all-encompassing wellness escape will be dedicated to cardio training, instructional classes and strength coaching. The $14 million, four-level 40,000 square foot facility, located at 234 Broadway Avenue adjacent to the Westgate Hotel, will offer more than 200 units of latest fitness equipment, exclusive amenities and services to members and hotel guests. In addition, the contemporary full-service Spa at AquaVie will open within the center in February 2017.

“We sought out the best when planning the wellness center and spa,” said Emily Talbot, Director of Spa and Wellness Services. “Members and hotel guests will be invited to choose their wellness path upon arrival. Each space will represent an intention that offers something for everybody.”

Designed by Hollander Design Group, AquaVie will reflect an urban oasis of health and serenity. Signature details include a silver travertine and glass stairway; custom contemporary furnishings and cabinetry; luxe hues of white, arctic blue and brown throughout the center and a stunning three-story water wall. Each of AquaVie’s levels will represent a unique intention and exciting environment which purpose is to elevate each guest’s body, mind and spirit.

Set against the backdrop of the impressive water wall, the first level hosts the facility’s inviting reception area where a wellness concierge will greet and welcome its members. The first level will also include a retail space offering the finest fitness apparel and accessories. On both sides of the main level two modern expansive studios will feature strength training provided by IRONGRIP and Technogym.

The second level is home to a spacious full-service locker room and refreshing area. The ladies’ vast locker room section includes a steam room, a large dry sauna, glass enclosed showers, hydrotherapy circuits for pain relief and treatments, along with contemporary vanity stations. The men’s locker room features a hot tub, steam room and sauna. Additional amenities in both spaces include individual upscale lockers, and inset TVs with full length mirrors.

The third level is dedicated to physical fitness training with a wide array of cardio equipment featuring the Excite line by Technogym as well as Precor’s Experience Series 880. The strength training line is Technogym’s Element. Two extensive group exercise studios will host daily dynamic fitness and wellness classes. Personal and group training will equipment provided by Technogym and IRONGRIP.

The fourth level 15,000 square foot rooftop features a Junior Olympic-sized lap pool, a hot tub and a relaxing lounge area. This unique outdoor area is ideal for members who want to work out, unwind and have fun in the glow of the San Diego sunshine. The rooftop urban oasis houses three private studios and wellness equipment along with a 1/10th mile running track. The masterpiece of the rooftop is a striking living wall which evokes serenity and connects guests and members with the natural environment.

Beginning in February 2017, The Spa at AquaVie will offer five spacious treatment rooms featuring the ultimate in relaxation and rejuvenation. Services will include body therapy, massages, skin care, waxing, and nail care provided by highly trained experts. A zen and tranquil lounge area will feature offerings of organic tea and spa water. Skin care, body care and wellness products will also be available for purchase.

“Modern, refreshing and inviting, AquaVie will bring an invigorating element to downtown San Diego says Richard Cox, General Manager of The Westgate Hotel. “Guests of The Westgate Hotel will experience the exclusive amenities of a four star hotel with the latest fitness equipment and classes along with spa services dedicated to health, mind and body wellbeing provided by AquaVie.”

AquaVie is now accepting members during the pre-opening phase. For information, contact Emily Talbot, Director of Spa & Wellness services at etalbot@westgatehotel.com or 619.557.3615.

AquaVie Spa and Wellness Center

Aqua Vie Spa and Wellness center joins a collection of the finest Spas owned and operated by Grand America Hotels and Resorts.

The Westgate Hotel

The AAA Four Diamond-rated Westgate Hotel is located in the heart of downtown San Diego designed to rival the mythical palaces of Europe. From its 223 elegantly appointed guest rooms to the contemporary cuisine of Westgate Room, guests truly experience a memorable difference while enjoying European décor, attentive service, exquisite cuisine and artistic cocktails. The Westgate Hotel is part of the Grand America Hotels & Resorts collection which features Sun Valley Resort in Sun Valley, Idaho (twice selected by readers of SKI magazine as the nation's top ski facility), Snowbasin Ski Resort, just outside Salt Lake City (site of the 2002 Olympic Downhill and Super G Races), The Grand America Hotel in Salt Lake City (a AAA Five Diamond rated hotel) and Little America Hotel properties in Arizona and Wyoming.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.