Acquisitions & Hotel Openings

$14 Million AquaVie Spa & Wellness Center to Open in January 2017

Discover the Newest Fitness and Spa Retreat in the heart Downtown San Diego

SAN DIEGO, CA. December 26, 2016 - AquaVie a state-of-the-art, all-encompassing wellness escape will be dedicated to cardio training, instructional classes and strength coaching. The $14 million, four-level 40,000 square foot facility, located at 234 Broadway Avenue adjacent to the Westgate Hotel, will offer more than 200 units of latest fitness equipment, exclusive amenities and services to members and hotel guests. In addition, the contemporary full-service Spa at AquaVie will open within the center in February 2017.

“We sought out the best when planning the wellness center and spa,” said Emily Talbot, Director of Spa and Wellness Services. “Members and hotel guests will be invited to choose their wellness path upon arrival. Each space will represent an intention that offers something for everybody.”

Designed by Hollander Design Group, AquaVie will reflect an urban oasis of health and serenity. Signature details include a silver travertine and glass stairway; custom contemporary furnishings and cabinetry; luxe hues of white, arctic blue and brown throughout the center and a stunning three-story water wall. Each of AquaVie’s levels will represent a unique intention and exciting environment which purpose is to elevate each guest’s body, mind and spirit.

Set against the backdrop of the impressive water wall, the first level hosts the facility’s inviting reception area where a wellness concierge will greet and welcome its members. The first level will also include a retail space offering the finest fitness apparel and accessories. On both sides of the main level two modern expansive studios will feature strength training provided by IRONGRIP and Technogym.

The second level is home to a spacious full-service locker room and refreshing area. The ladies’ vast locker room section includes a steam room, a large dry sauna, glass enclosed showers, hydrotherapy circuits for pain relief and treatments, along with contemporary vanity stations. The men’s locker room features a hot tub, steam room and sauna. Additional amenities in both spaces include individual upscale lockers, and inset TVs with full length mirrors.

The third level is dedicated to physical fitness training with a wide array of cardio equipment featuring the Excite line by Technogym as well as Precor’s Experience Series 880. The strength training line is Technogym’s Element. Two extensive group exercise studios will host daily dynamic fitness and wellness classes. Personal and group training will equipment provided by Technogym and IRONGRIP.

The fourth level 15,000 square foot rooftop features a Junior Olympic-sized lap pool, a hot tub and a relaxing lounge area. This unique outdoor area is ideal for members who want to work out, unwind and have fun in the glow of the San Diego sunshine. The rooftop urban oasis houses three private studios and wellness equipment along with a 1/10th mile running track. The masterpiece of the rooftop is a striking living wall which evokes serenity and connects guests and members with the natural environment.

Beginning in February 2017, The Spa at AquaVie will offer five spacious treatment rooms featuring the ultimate in relaxation and rejuvenation. Services will include body therapy, massages, skin care, waxing, and nail care provided by highly trained experts. A zen and tranquil lounge area will feature offerings of organic tea and spa water. Skin care, body care and wellness products will also be available for purchase.

“Modern, refreshing and inviting, AquaVie will bring an invigorating element to downtown San Diego says Richard Cox, General Manager of The Westgate Hotel. “Guests of The Westgate Hotel will experience the exclusive amenities of a four star hotel with the latest fitness equipment and classes along with spa services dedicated to health, mind and body wellbeing provided by AquaVie.”

AquaVie is now accepting members during the pre-opening phase. For information, contact Emily Talbot, Director of Spa & Wellness services at etalbot@westgatehotel.com or 619.557.3615.

AquaVie Spa and Wellness Center

Aqua Vie Spa and Wellness center joins a collection of the finest Spas owned and operated by Grand America Hotels and Resorts.

The Westgate Hotel

The AAA Four Diamond-rated Westgate Hotel is located in the heart of downtown San Diego designed to rival the mythical palaces of Europe. From its 223 elegantly appointed guest rooms to the contemporary cuisine of Westgate Room, guests truly experience a memorable difference while enjoying European décor, attentive service, exquisite cuisine and artistic cocktails. The Westgate Hotel is part of the Grand America Hotels & Resorts collection which features Sun Valley Resort in Sun Valley, Idaho (twice selected by readers of SKI magazine as the nation's top ski facility), Snowbasin Ski Resort, just outside Salt Lake City (site of the 2002 Olympic Downhill and Super G Races), The Grand America Hotel in Salt Lake City (a AAA Five Diamond rated hotel) and Little America Hotel properties in Arizona and Wyoming.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.