Acquisitions & Hotel Openings

NewcrestImage Places Modules for 142-Room AC Hotel in Oklahoma City Scheduled for May 2017 Opening

OKLAHOMA CITY, OK. December 22, 2016 - NewcrestImage is completing the placement of all 81 modules that form the core of its new 142-room AC Hotel in Oklahoma City. The property, scheduled for opening in May of 2017, is the first hotel in that city to be built using modular construction.

“The first floor of our five-story hotel features traditional construction, while the following four floors consist of 81 modules,” explains Mehul Patel, Chairman and CEO of Dallas-based NewcrestImage. “It’s our company’s first use of the modular concept and it enables us to deliver a high-quality property with dramatically lower construction time and cost.”

Production of the modules began in June at the manufacturing facility of Guerdon Modular Buildings in Boise, Idaho. The modules, which include all interior FF&E, were transported to Oklahoma City by flatbed trucks, then the process of craning modules into place began last week.

“All our rooms and public areas will meet or exceed the stylish, European-inspired environment that the AC Hotel brand is known for,” adds Patel. “The final look and specifications of our property will be indistinguishable from traditional construction, but we will be faster-to-market at reduced cost and with more consistent quality control.”

This new property in Oklahoma City continues a history of hotel industry “first’s” by NewcrestImage, notably opening the first dual-branded hotel in the Dallas-Fort Worth metroplex in December of 2013 and opening America’s first AC Hotel in New Orleans in November of 2014.

Currently, NewcrestImage has a portfolio of 23 distinctive hotels, with another 14 hotels under construction or in development, including renovation of historic sites in Cincinnati, New Orleans, and Houston. The company has three divisions: real estate development; construction; and hotel management.

About NewcrestImage

NewcrestImage is a privately-owned hotel development, construction, and management firm based out of Dallas. NewcrestImage currently owns and operates 19 properties, with another 12 hotels under construction or in development, including the new dual-branded project in Oklahoma City. Formed in 2013, NewcrestImage has three divisions: real estate development; construction; and hotel management. The company is noted for developing distinctive hotels, such as the first dual-branded property in the Dallas area plus the adaptive re-use of historic buildings in New Orleans, Amarillo, Dallas, and Cincinnati. For more information, please visit www.newcrestimage.com.

Contact:
Peter G. Mathon
pmathon@mathonpr.com
770-396-4555

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.