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Acquisitions & Hotel Openings

NewcrestImage Places Modules for 142-Room AC Hotel in Oklahoma City Scheduled for May 2017 Opening

OKLAHOMA CITY, OK. December 22, 2016 - NewcrestImage is completing the placement of all 81 modules that form the core of its new 142-room AC Hotel in Oklahoma City. The property, scheduled for opening in May of 2017, is the first hotel in that city to be built using modular construction.

“The first floor of our five-story hotel features traditional construction, while the following four floors consist of 81 modules,” explains Mehul Patel, Chairman and CEO of Dallas-based NewcrestImage. “It’s our company’s first use of the modular concept and it enables us to deliver a high-quality property with dramatically lower construction time and cost.”

Production of the modules began in June at the manufacturing facility of Guerdon Modular Buildings in Boise, Idaho. The modules, which include all interior FF&E, were transported to Oklahoma City by flatbed trucks, then the process of craning modules into place began last week.

“All our rooms and public areas will meet or exceed the stylish, European-inspired environment that the AC Hotel brand is known for,” adds Patel. “The final look and specifications of our property will be indistinguishable from traditional construction, but we will be faster-to-market at reduced cost and with more consistent quality control.”

This new property in Oklahoma City continues a history of hotel industry “first’s” by NewcrestImage, notably opening the first dual-branded hotel in the Dallas-Fort Worth metroplex in December of 2013 and opening America’s first AC Hotel in New Orleans in November of 2014.

Currently, NewcrestImage has a portfolio of 23 distinctive hotels, with another 14 hotels under construction or in development, including renovation of historic sites in Cincinnati, New Orleans, and Houston. The company has three divisions: real estate development; construction; and hotel management.

About NewcrestImage

NewcrestImage is a privately-owned hotel development, construction, and management firm based out of Dallas. NewcrestImage currently owns and operates 19 properties, with another 12 hotels under construction or in development, including the new dual-branded project in Oklahoma City. Formed in 2013, NewcrestImage has three divisions: real estate development; construction; and hotel management. The company is noted for developing distinctive hotels, such as the first dual-branded property in the Dallas area plus the adaptive re-use of historic buildings in New Orleans, Amarillo, Dallas, and Cincinnati. For more information, please visit www.newcrestimage.com.

Contact:
Peter G. Mathon
pmathon@mathonpr.com
770-396-4555

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.