Acquisitions & Hotel Openings

Joie de Vivre Hotels Opens The 184-Room Troubadour in New Orleans' Central Business District

NEW ORLEANS, LA. December 21, 2016 — The long-awaited debut of The Troubadour—the first property in the South for Joie de Vivre Hotels, the boutique lifestyle brand from Two Roads Hospitality—has arrived in New Orleans’ Central Business District. Opening today, the 184-room boutique hotel located in a 17-story landmark building at 1111 Gravier Street welcomes guests and locals to experience the hotel’s musical energy, locally-celebrated cuisine, and fun-loving design.

“We are thrilled to announce the opening of The Troubadour and to establish a foothold in the South for Joie de Vivre,” said Niki Leondakis, CEO of Hotels & Resorts, Two Roads Hospitality. “The vibrant, free-spirited nature of New Orleans matches the whimsy and playfulness of the Joie de Vivre brand. We look forward to providing a dynamic hub for both locals and visitors in this exciting, up-and-coming neighborhood."

LOCALLY SOURCED—FROM AN ART INSTALLATION TO CURATED LOOKS

Embracing the local New Orleans community, The Troubadour tapped local tastemakers, Gabriel Flores and Juley Le, to create unique programming for the hotel. Gabriel Flores, a local street artist will create a one-of-a-kind installation featuring bright colors and “Instagram-able” moments at the soon-to-open Monkey Board—The Troubadour’s rooftop bar.

The hotel is also debuting ready-to-wear staff looks curated by local fashion blogger Juley Le. Le, the founder of Upperlyne & Co. and Drip Affogato Bar, based her inspiration on design elements found throughout The Troubadour and created looks that are effortlessly chic and unique to specific areas within the hotel. For instance, the Parisian-inspired looks for Petit Lion feature a subtle Southern touch, while the Monkey Board’s fun and eclectic atmosphere calls for classic raglan tees and jeans.

ROOTED IN NEW ORLEANS

Hailed as an innovator of forward-thinking cuisine in New Orleans, Chef Phillip Lopez oversees The Troubadour’s two dining concepts—Petit Lion and Monkey Board. Casual and accessible, Petit Lion is the hotel’s signature, 64-seat restaurant offering modern and Parisian fare for breakfast, lunch, and dinner. The restaurant overlooks Gravier and Rampart Streets, and features a horseshoe-shaped bar, designed to generate a joyful, lively atmosphere.

Monkey Board, the spacious rooftop bar opening January 2017, will feature food truck favorites, shareable small plates, as well as large-format pitchers and frozen drinks created by T. Cole Newton. Newton also created the cocktail program for Petit Lion, which focuses on craft and classic cocktails, as well as the punch bowls at the second-floor Lobby Lounge inspired by some of the greatest one-hit wonders of the late 1960s.

CRESCENT CITY DESIGN

Originally developed as an office building, The Troubadour’s home at 1111 Gravier Street was recently added to the National Register of Historic Places. Locally-based Campo Architects kept the building’s original staircase intact, which leads guests to the second-floor Lobby Lounge, as well as the “Highball” and “Snifter” meeting rooms. Each of the 184 guestrooms and suites features a modern aesthetic with subtle touches of the city’s mysticism, music, and local culture; full-length windows; retro-style refrigerators; mini bars with locally-sourced items; and two-person bar tops for guests to enjoy in-room cocktails. The spacious bathrooms feature dramatic tiles, playful sconces, and Jonathan Adler custom-scented bath amenities—a Joie de Vivre brand signature.

For more information, please visit http://www.jdvhotels.com/hotels/louisiana/new-orleans-hotels/the-troubadour/.

About Joie de Vivre Hotels

Since its founding in San Francisco in 1987, Joie de Vivre has made curating authentically local and eclectic experiences its signature. Each one of Joie de Vivre's hotels is an original concept designed to reflect its location and engage the five senses. Today, the brand manages the largest collection of boutique hotels and resorts in California and also has properties in Chicago, Miami, Baltimore, and Washington, DC. Joie de Vivre Hotels is establishing its foothold on the East Coast with the newly opened The Troubadour in New Orleans, and hotels soon to open in New York City and Baltimore, MD. For more information, please visit www.jdvhotels.com.

About Two Roads Hospitality

Created in September 2016, Two Roads Hospitality is an international lifestyle company encompassing an unrivaled collection of distinctive properties, passionate people, and remarkable experiences around the globe. The company is named for the newly-merged Commune and Destination Hotels, bringing together over 40 years of combined expertise exclusively dedicated to the boutique and lifestyle space. Comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts, the company is the leading operator of independent and lifestyle hotels with more than 95 properties in eight countries and growing, also boasting an extensive roster of award-winning restaurants and bars, stunning vacation residences, world-class golf courses, and indigenous spa and wellness offerings. For more information on Two Roads Hospitality, http://www.tworoadshotels.com.

Contact:
Chandra Dillon
chandra@wagstaffworldwide.com
212-227-7575

Betsy Carlson
betsy@wagstaffworldwide.com
212-227-7575

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.