Acquisitions & Hotel Openings

Vision Hospitality Group Set to Open TownePlace Suites in Greater Nashville, Tennessee

CHATTANOOGA, TN. December 21, 2016 — Vision Hospitality Group, Inc. plans to open the 89-room TownePlace Suites by Marriott Nashville/Smyrna later this week. The property is Vision’s second hotel to open in Smyrna and the seventh hotel in operation in the Greater Nashville area.

The TownePlace Suites by Marriott is located just off of I-24, approximately 15 minutes from downtown Nashville and in close proximity to Middle Tennessee State University and several area businesses. The TownePlace brand is ideal for extended-stay, business and leisure travelers alike, with spacious studio and one-bedroom suites. All guest rooms feature a 43-inch television and are equipped with a full kitchen with quartz counters as well as separate living, working and sleeping environments. Other hotel amenities include hot breakfast service, 24-hour business center, state-of–the-art fitness center, an outdoor swimming pool, and a patio area featuring a modern fireplace, Visoru Sun Sail and pergola all designed to create a comfortable and productive environment for travelers.

“We are excited to further expand in the Greater Nashville area,” Vision President & CEO Mitch Patel said. “As we grow, our ongoing partnership with Marriott continues to reinforce our strategy to invest in premium brands in growing markets. The TownePlace Suites by Marriott is certainly one of the best extended-stay hotel brands available today.”

Vision plans to open an additional 6 properties in 2017.

About Vision Hospitality Group, Inc.

Chattanooga-based Vision Hospitality Group, Inc. is a leading hotel management and development company with an unwavering commitment to quality and integrity. Although the company’s roots date back to 1978, Vision Hospitality Group, Inc. was officially formed in 1997 by President & CEO Mitch Patel. Still family-owned and operated today, Vision has a hotel portfolio and pipeline of premium select and full-service hotels affiliated with the Hilton, Marriott and InterContinental brands. To learn more about Vision Hospitality Group, Inc., visit www.vhghotels.com.

About TownePlace Suites by Marriott

TownePlace Suites by Marriott is an award-winning, extended-stay hotel brand that is ideal for travelers who need accommodations for longer stays. The brand’s simple yet innovative design, features personal touches and playful details allowing guests to live uninterrupted. Offering studio, one-bedroom and two-bedroom suites with fully equipped kitchens the brand offers thoughtful spaces for living and working. TownePlace Suites currently has the highest market share growth of any Marriott brand. TownePlace is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards®, in which members can link accounts with Starwood Preferred Guest® and The Ritz-Carlton Rewards® for instant elite status matching and unlimited points transfer. For more information or reservations, contact the TownePlace Suites (name) directly at (property phone number), call the TownePlace Suites toll-free number at 800-257-3000, visit www.towneplacesuites.com.

About Marriott International, Inc.

Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 5,700 properties in over 110 countries. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy Hotels®, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Contact:
Jocelyn Cochran
pr@vhghotels.com
423-892-1010 ext.230

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.