Acquisitions & Hotel Openings

Vision Hospitality Group Set to Open TownePlace Suites in Greater Nashville, Tennessee

CHATTANOOGA, TN. December 21, 2016 — Vision Hospitality Group, Inc. plans to open the 89-room TownePlace Suites by Marriott Nashville/Smyrna later this week. The property is Vision’s second hotel to open in Smyrna and the seventh hotel in operation in the Greater Nashville area.

The TownePlace Suites by Marriott is located just off of I-24, approximately 15 minutes from downtown Nashville and in close proximity to Middle Tennessee State University and several area businesses. The TownePlace brand is ideal for extended-stay, business and leisure travelers alike, with spacious studio and one-bedroom suites. All guest rooms feature a 43-inch television and are equipped with a full kitchen with quartz counters as well as separate living, working and sleeping environments. Other hotel amenities include hot breakfast service, 24-hour business center, state-of–the-art fitness center, an outdoor swimming pool, and a patio area featuring a modern fireplace, Visoru Sun Sail and pergola all designed to create a comfortable and productive environment for travelers.

“We are excited to further expand in the Greater Nashville area,” Vision President & CEO Mitch Patel said. “As we grow, our ongoing partnership with Marriott continues to reinforce our strategy to invest in premium brands in growing markets. The TownePlace Suites by Marriott is certainly one of the best extended-stay hotel brands available today.”

Vision plans to open an additional 6 properties in 2017.

About Vision Hospitality Group, Inc.

Chattanooga-based Vision Hospitality Group, Inc. is a leading hotel management and development company with an unwavering commitment to quality and integrity. Although the company’s roots date back to 1978, Vision Hospitality Group, Inc. was officially formed in 1997 by President & CEO Mitch Patel. Still family-owned and operated today, Vision has a hotel portfolio and pipeline of premium select and full-service hotels affiliated with the Hilton, Marriott and InterContinental brands. To learn more about Vision Hospitality Group, Inc., visit www.vhghotels.com.

About TownePlace Suites by Marriott

TownePlace Suites by Marriott is an award-winning, extended-stay hotel brand that is ideal for travelers who need accommodations for longer stays. The brand’s simple yet innovative design, features personal touches and playful details allowing guests to live uninterrupted. Offering studio, one-bedroom and two-bedroom suites with fully equipped kitchens the brand offers thoughtful spaces for living and working. TownePlace Suites currently has the highest market share growth of any Marriott brand. TownePlace is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards®, in which members can link accounts with Starwood Preferred Guest® and The Ritz-Carlton Rewards® for instant elite status matching and unlimited points transfer. For more information or reservations, contact the TownePlace Suites (name) directly at (property phone number), call the TownePlace Suites toll-free number at 800-257-3000, visit www.towneplacesuites.com.

About Marriott International, Inc.

Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 5,700 properties in over 110 countries. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy Hotels®, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Contact:
Jocelyn Cochran
pr@vhghotels.com
423-892-1010 ext.230

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.