Expansions & Renovations

Hotel Palomar Los Angeles - Beverly Hills Embarks on Extensive $11 Million Transformation

Full-scale renovation to include new guest rooms, a new restaurant and reimagined lobby

LOS ANGELES, CA. December 21, 2016 - Hotel Palomar Los Angeles – Beverly Hills, located just minutes from the heart of Beverly Hills on the famed Wilshire Boulevard, embarks on an $11 million property-wide renovation this winter. The encore performance of the design-driven boutique hotel, set to debut February 2017, features the launch of a new dining concept as well as a comprehensive renovation to all 264 guest rooms and public spaces.

“Hotel Palomar Los Angeles – Beverly Hills’ complete renovation will reflect the rhythm of Los Angeles, layering the rebellious spirit and energy of a studio sound stage with subtle cool, sophisticated California style,” said Ed Virtue, Kimpton Hotels & Restaurants’ Area Director of Operations for Southern California and General Manager of Hotel Palomar Los Angeles – Beverly Hills. “We can’t wait to invite locals and travelers alike to experience our new unconventional character and bold vibe as they create their own stories and experiences with us.”

A tribute to the film industry seen through an industrial-modern design lens, the reimagined Hotel Palomar Los Angeles – Beverly Hills draws inspiration from the maverick world of independent film with cinematic moments infused throughout the hotel and restaurant. Materials, such as scaffolding sourced from old sound stages, are repurposed and effortlessly crafted as sculptural elements. Theatrical lighting and layers of black steel, corrugated metal panels and aluminum offer a sophisticated juxtaposition against a subdued neutral color palette. Leading the redesign of the Hotel Palomar is the award-winning, Seattle-based Dawson Design Associates.

Hotel Palomar Los Angeles – Beverly Hills’ flexible public spaces embrace the demands of modern travelers with an eye toward conversation, connectivity and a sense of community. Warm, natural woods wrap the ceiling, walls and floors of the lobby while dramatic lighting, filtered through a layer of perforated rusted metal that spans from entryway to behind the front desk, creates an intriguing ambiance. A dramatic fireplace inspired by the lens of a camera will entice guests into the lobby where hidden discoveries lie behind large sliding stage doors: the hotel lobby bar, an oversized rolling theatrical backdrop of a gorilla, and a dynamic game room complete with a dartboard, shuffleboard table, pool table, Skee Ball, video games and dual 4K high-definition televisions to provide guests with playful diversions.

The interconnected public spaces will seamlessly flow into Hotel Palomar Los Angeles – Beverly Hills’ new bar and restaurant concept, which plays a starring role in the hotel’s redesign. Energetic, social and vibrant, the new dining scene will feature menus of thoughtfully prepared dishes highlighting ingredients of the season and innovative craft cocktails.

Scenes in the guest rooms, artfully anchored by black and white murals that cover an entire wall, include all-new minimalistic furnishings in shades of black, white and gray to provide a sense of elegant simplicity.

For additional information on Hotel Palomar Los Angeles – Beverly Hills, visit www.hotelpalomar-beverlyhills.com or call 310.475.8711.

ABOUT HOTEL PALOMAR LOS ANGELES – BEVERLY HILLS

In February 2017, Hotel Palomar Los Angeles – Beverly Hills unveils its new look as the 264-room boutique hotel completes an $11 million hotel-wide reimagining inspired by its smart LA surroundings and the maverick world of independent film. From refined décor and spirited design to playful diversions and unparalleled Kimpton hospitality, Hotel Palomar Los Angeles – Beverly Hills aims to make each guest’s stay an award winner. Nestled just minutes from the heart of Beverly Hills on the Wilshire Corridor in Westwood Village, Hotel Palomar Los Angeles – Beverly Hills provides easy access to UCLA, Beverly Hills’ Rodeo Drive; and top restaurants, shopping, museums and beaches. Hotel Palomar Los Angeles – Beverly Hills is located at 10740 Wilshire Boulevard, Los Angeles, Calif. 90024. For additional information, visit www.hotelpalomar-beverlyhills.com or call 310.475.8711. Follow Hotel Palomar Los Angeles – Beverly Hills on Facebook and Instagram.

ABOUT KIMPTON HOTELS & RESTAURANTS

San Francisco-based Kimpton Hotels & Restaurants is a leading collection of boutique hotels and restaurants and the acknowledged industry pioneer that first introduced the boutique hotel concept to the United States. In 1981, Bill Kimpton founded the company that today is renowned for making travelers feel genuinely cared for through thoughtful perks and amenities, bold, playful design and a sincerely personal style of guest service. Out to help people live full, balanced lives, Kimpton aims to inspire with touches like yoga mats in every room, complimentary coffee and tea to start the day, hosted evening Wine Hour, in-room fitness programming and complimentary bike rentals. The award-winning restaurants and bars are led by talented chefs and bartenders that offer guests a chance to dine like a local. Kimpton is consistently ranked as one of the top companies in the Market Metrix Hospitality Index, Upper Upscale Segment, for Customer Satisfaction. The company is highly-regarded for its innovative employee culture and benefits and has been named a FORTUNE magazine “Best Place to Work” seven times since 2009. Kimpton is continuously growing and currently operates over 60 hotels and 70 plus restaurants, bars and lounges in 30 U.S. cities. In January 2015, Kimpton was welcomed into the InterContinental Hotels Group (IHG) family of hotel brands, bringing together two special cultures and sets of values to create the world's largest boutique hotel business. For more information, visit www.KimptonHotels.com.

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.