Business & Finance

Sale of Holiday Inn Orlando-Disney Springs Area Handled by The Plasencia Group

TAMPA, FL. December 20, 2016 – The Plasencia Group is pleased to announce the sale of the Holiday Inn Orlando-Disney Springs Area, located in Lake Buena Vista, Florida. The firm represented an affiliate of a global real estate investment manager in the sale of the 323-room hotel.

“The hotel’s excellent condition, resort-style layout and prime location on Disney property stood out to our team and was very attractive to the broader hotel investment community,” commented Nick Plasencia, Vice President of The Plasencia Group.

Dennis Reed, Senior Vice President of The Plasencia Group’s Southeast region, added, “We anticipate that the hotel will continue to appeal to a diverse mix of domestic and international guests due not only to the expanded offerings at nearby Disney Springs, but also to the plethora of new attractions constantly opening at the region’s renowned theme parks.” Vice President Chris Plasencia also advised the client in this disposition.

The Holiday Inn is ideally located directly on Walt Disney World property and is only a short walk from Disney Springs, the recently renovated and expanded retail, dining and entertainment district formerly known as Downtown Disney. The hotel offers unique amenities to its guests, including complimentary shuttles to Disney parks and an on-site, licensed Disney gift store. The Plasencia Group has completed engagements for more than 75 resort and hotel owners in Florida, and nearly 50 IHG-branded hotels nationally.

About The Plasencia Group

The Plasencia Group is a full-service hotel investment and consulting firm offering Transaction Services, Capital Markets, and Consulting & Advisory Services throughout North America. For more information, please visit www.TPGhotels.com.

Contact:
Jodie Orozco
Vice President of Marketing & Partnerships
jorozco@tpghotels.com
(813) 932-1234

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.