Business & Finance

Sale of Holiday Inn Orlando-Disney Springs Area Handled by The Plasencia Group

TAMPA, FL. December 20, 2016 – The Plasencia Group is pleased to announce the sale of the Holiday Inn Orlando-Disney Springs Area, located in Lake Buena Vista, Florida. The firm represented an affiliate of a global real estate investment manager in the sale of the 323-room hotel.

“The hotel’s excellent condition, resort-style layout and prime location on Disney property stood out to our team and was very attractive to the broader hotel investment community,” commented Nick Plasencia, Vice President of The Plasencia Group.

Dennis Reed, Senior Vice President of The Plasencia Group’s Southeast region, added, “We anticipate that the hotel will continue to appeal to a diverse mix of domestic and international guests due not only to the expanded offerings at nearby Disney Springs, but also to the plethora of new attractions constantly opening at the region’s renowned theme parks.” Vice President Chris Plasencia also advised the client in this disposition.

The Holiday Inn is ideally located directly on Walt Disney World property and is only a short walk from Disney Springs, the recently renovated and expanded retail, dining and entertainment district formerly known as Downtown Disney. The hotel offers unique amenities to its guests, including complimentary shuttles to Disney parks and an on-site, licensed Disney gift store. The Plasencia Group has completed engagements for more than 75 resort and hotel owners in Florida, and nearly 50 IHG-branded hotels nationally.

About The Plasencia Group

The Plasencia Group is a full-service hotel investment and consulting firm offering Transaction Services, Capital Markets, and Consulting & Advisory Services throughout North America. For more information, please visit www.TPGhotels.com.

Contact:
Jodie Orozco
Vice President of Marketing & Partnerships
jorozco@tpghotels.com
(813) 932-1234

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.