Business & Finance

Hotel Development Partners and Hotel Equities Celebrate Topping Off of Residence Inn by Marriott in Dunwoody, Georgia

ATLANTA, GA. December 20, 2016 – The new Residence Inn by Marriott Atlanta Perimeter Center Dunwoody, owned by Atlanta-based Hotel Development Partners and managed by Atlanta-based Hotel Equities, recently topped off in Dunwoody.

The seven-story extended stay hotel, under construction by Atlanta-based Winter Construction, will include 124 rooms and an outdoor swimming pool. Joe Fallis serves as the General Manager of the hotel with Susan Zuppardo as the Director of Sales.

Fogo de Chao, a Brazilian steakhouse, opened in early December on one of the two commercial outparcels at the site located on property owned by the non-profit Spruill Center for the Arts and leased to Hotel Development Partners. 6,000 square feet of retail space is planned for the additional outparcel.

“We’re proud and excited to bring this important hotel to the heart of Dunwoody, our home town, said Fred Cerrone, COO of Hotel Development Partners and Chairman and CEO of Hotel Equities.

“The addition of this Marriott hotel will enhance the local lodging offerings in one of Atlanta’s prime office-retail locations,” said Allen O’Brien, CEO of Hotel Development Partners, LLC. “We’re excited to announce the progress and look forward to the hotel’s opening in the summer of 2017.”

The topping out ceremony, held on Monday, November 28, celebrated the hard work of all the stakeholders involved, including subcontractors. In addition to Hotel Equities and Hotel Development Partners, Winter and its subcontractors, DRB Consulting and Richard Rauh & Associates were in attendance. City officials from Dunwoody also attended, including the City of Dunwoody’s Chief of Police, Billy Grogan, and the Mayor of Dunwoody, Denis Shortal. Mr. Shortal gave a speech about the importance of the Residence Inn to the area, in addition to the recently-completed Hampton Inn & Suites Atlanta Perimeter Dunwoody, located nearby on Ashford Dunwoody Rd., a hotel built by Winter, owned by Hotel Development Partners and managed by Hotel Equities.

About Hotel Development Partners, LLC (HDP

Hotel Development Partners, LLC (HDP) is an Atlanta-based joint venture formed by Hotel Equities and IRE Capital for the purpose of acquiring and developing premier-branded, select service hotels. Principals of HDP are Bob McCarthy, Chairman of the Board, Allen T. O’Brien, Chief Executive Officer and Frederick W. Cerrone, Chief Operating Officer.

About Hotel Equities (HE)

Hotel Equities (HE) is an Atlanta-based full-scale hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Chairman and CEO; Brad Rahinsky serves as President and COO. For more information, visit www.hotelequities.com.

About Winter Construction

Winter Construction is a privately owned and operated Atlanta based general contracting company. We provide construction services to clients in the hospitality, retail, government, education, senior living, and multi-family markets throughout the Southeast. For more information visit: http://www.winter-construction.com

Contact:
Margaret M. Jones
Director of Public Relations
770.934.2170

Brad Rahinsky
President and Chief Operating Officer
678.578.4444, x 22

Joe Reardon
Sr. Vice President of Business Development & Marketing
678.578.4444, x 23

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.