Acquisitions & Hotel Openings

True North Hotel Group Set to Open Dual-Branded SpringHill Suites & Residence Inn Hotel in Fishkill, New York

FISHKILL, N.Y. December 19, 2016 – Marriott International, Inc. today announced that a combined 75-suite SpringHill Suites and 91-suite Residence Inn in Fishkill, New York will open this Tuesday, December 20, 2016. Located at 500 Westage Business Center Drive, the hotels are owned and are managed by True North Hotel Group of Overland Park, Kansas. Along with the address, the properties will also share an indoor swimming pool, outdoor fire pit, putting green, a fitness center, and 1,581 square feet of meeting space to accommodate functions of up to 60 people. Both properties offer complimentary breakfast and free Wi-Fi.

Located in downtown Fishkill, five minutes from the Beacon historic district and 17 miles from Stewart International Airport, the hotels offer convenient access to the Culinary Institute of America, Hudson River Boat Tours, West Point Military Academy, the Franklin D. Roosevelt Home National Historic Site and Vassar College.

"Attracting both business travelers as well as tourists, the Fishkill area is an ideal location for the dual opening," said Janis Milham, senior vice president, modern essentials and extended stay brands for Marriott International. "Each brand offers distinct amenities and services that tailor to all visitors."

“Our dual properties hold sentimental value for True North Hotel Group,” said Lisa Brady, the hotels’ general manager. “True North’s co-founder, Mike Dubroff, was one of the very first Residence Inn franchisees when he built that brand in Fishkill in 1985. The hotel has since changed flags, but now, thiry-one years later, True North Hotel Group brings Residence Inn back to Fishkill, doubly strong, with sister brand SpringHill Suites.”

About The SpringHill Suites Fishkill

With suites that are larger than typical hotel rooms, the new SpringHill Suites Fishkill features separate living, working and sleeping spaces for flexibility and functionality. Comfortable beds, soft linens and plush pillows allow for an optimum night’s sleep. Each suite also features the SpringHill Suites’ custom, three-in-one, stylish West Elm sofa which converts from a sofa to a daybed to a trundle bed and a West Elm Swivel Chair that offers an additional option for relaxation. A well-lit desk space ensures maximum productivity for those who need to get down to business.

From the guest rooms to the lobby, every aspect of design – from furniture and lighting to colors and fabrics – has been carefully selected to offer calm and refreshing spaces that allow guests to relax and recharge. Featuring a brand new design that adds depth and sophistication to the décor, the hotel’s lobby is a great venue for conducting casual meetings or simply to socialize with SpringHill Suites’ enhanced evening experience.

About The Residence Inn Fishkill

The Residence Inn Fishkill is designed as an all-suite hotel that offers studio, one-bedroom and two-bedroom suites. Guests looking for a revitalizing sleep experience will enjoy the hotel’s plush mattresses and crisp linens, while guests focused on being productive will value their suite’s large, well-lit work desk, ergonomic chair and complimentary high-speed Wi-Fi available throughout the hotel. Designed for stays of five nights or more, each Residence Inn suite also has a fully-equipped kitchen with a coffeemaker, microwave oven and residential-sized appliances. Extending the feeling of comfortable living on the road, Residence Inn offers guests inviting and functional public spaces to relax or collaborate. Road warriors and families alike enjoy the hotel’s grocery delivery service, 24-hour onsite food and beverage market, dry cleaning services, and onsite guest laundry room. SpringHill Suites and Residence Inn participate in Marriott International's award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations contact the SpringHill Suites Fishkill directly at 845-896-8100, call the SpringHill Suites toll-free number at 888-287-9400, or visit www.marriott.com/fhksh. Optionally, contact the Residence Inn Fishkill directly at 845-896-7200, call the Residence Inn toll-free number at 800-331-3131 or visit www.marriott.com/fhkfr.

About Marriott Internation, Inc.

Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Contact:
Lisa Brady
General manager
lisa.brady@marriott.com

Nina Herrera-Davila
nina.herrera-davila@marriott.com
301-380-6756

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.