Business & Finance

HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Travel Marketing Excellence

NEW YORK, N.Y. DECEMBER 19, 2017 – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for digital marketing excellence for its winning entry in the 60th annual Adrian Awards, the largest and most prestigious global travel marketing competition.

Built on the belief that one-size-fits-none, GCommerce Solutions strives to eliminate the cookie-cutter approach to digital marketing. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce Solutions provides a customized, strategic, and client-focused approach to digital marketing.

GCommerce Solutions shares its Bronze Adrian Award with Tivoli Lodge in Vail, Colorado. Having worked together the past 6 years, the two were not only able to collaborate on an award-winning email marketing campaign, but more importantly drive bookings and fill empty rooms in the month of December when demand is slower.

“As we celebrate the 60th anniversary of the Adrian Awards, we are proud that the industry recognizes the Adrian Awards as the most prestigious honor given in travel marketing,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We look forward to celebrating our award winners and sharing their outstanding work at the Adrian Awards Gala.”

GCommerce Solutions will be honored during the HSMAI Adrian Awards Gala on February 21, 2017 at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism-marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala will celebrate award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization.

Winning entries will be viewable in the winner’s gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners Gallery.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org.

About GCommerce

Built on the belief that one-size-fits-none, GCommerce strives to eliminate the cookie-cutter approach to digital marketing. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. Services provided include but are not limited to search engine optimization and marketing, website design and development, display advertising, email marketing, and social media advertising and consultation. Boasting a robust and diverse clientele, GCommerce serves at the pleasure of its clients, which include industry-leading hotel management groups, luxury and boutique hotel brands, resorts and casinos, franchises and independents, and more. No matter the scope of work, GCommerce remains focused on delivering a customized approach and incredible customer service to all its clients. Focused on helping you discover the efficient frontier of digital marketing, GCommerce is waiting for your call. Contact us by phone at 435.214.5100 or email at sales@gcommercesolutions.com.

Contact:
Lindley Ferris
lferris@gcommercesolutions.com
(435) 214-5146

John Oscadal
joscadal@gcommercesolutions.com
(435) 214-5110

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.