Business & Finance

Twenty Four Seven Hotels Adds Three Palm Desert and Sacramento Properties to Management Portfolio

NEWPORT BEACH, CA. December 19, 2016 – Twenty Four Seven Hotels https://www.247hotels.com, a leading Newport Beach, CA based hospitality management company, recently added the Courtyard Palm Desert, Residence Inn Palm Desert, and the Courtyard Sacramento Midtown bringing the total number of rooms under management to 2,400.

“The opportunity to bring three additional Marriott properties into our portfolio hits the mark for us strategically as we continue to partner with top-tier brands. Having worked alongside Marriott for many years, we look forward to managing these well positioned hotels in two of California’s key markets,” said David Wani, chief executive officer, Twenty Four Seven Hotels.

The Courtyard Palm Desert is ideally located in the heart of Palm Desert, and is adjacent to the Residence Inn by Marriott Palm Desert. Combined the properties offer a total of 281 rooms and will immediately benefit from a planned $3 million room renovation. The hotels are also located near satellite campuses of California State University – San Bernardino and the University of California – Riverside.

The newly renovated 139-room Courtyard Sacramento Midtown is located next to the UC Davis Medical Center and just minutes from California Sate University - Sacramento.

Founded in 2004, Twenty Four Seven Hotels continues to strengthen its presence as a sought-after hotel management company delivering exceptional guest experiences, hotel operations, asset management and development expertise.

About Twenty Four Seven Hotels

An entrepreneurial and spirited hospitality company, Twenty Four Seven Hotels delivers highly specialized services in hotel management, investment, and development. After a decade of focusing on select service premium brands, Twenty Four Seven Hotels is firmly establishing itself in the newly emerging branded lifestyle segment in launching the first Moxy hotel by Marriott to open in the US. Concentrated in the western United States, Twenty Four Seven Hotels continues to invest in high caliber hospitality talent to support its growing portfolio of hotels in partnership with premium hospitality brands including Marriott, Hilton and Hyatt. For more information on Twenty Four Seven Hotels, visit www.247hotels.com

Contact:
Pamela Devaney
pam@resonatepr.com
760.846.4640

Kelly Reed
kelly@resonatepr.com
303.859.4981

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.