Acquisitions & Hotel Openings

Residence Inn & Fairfield Inn & Suites-Charlotte Airport Opens in North Carolina

Midas Hospitality, a St. Louis management team, to oversee property

CHARLOTTE, N.C. December 19, 2016 - A dual-branded Residence Inn & Fairfield Inn & Suites by Marriott-Charlotte Airport property recently opened at 2220 West Tyvola Rd. in Charlotte, NC. The hotel, which was developed by MJM Group of Raleigh, NC, is owned by Novus Development LLC of Raleigh, NC and will be managed by premier hotel management group Midas Hospitality of St. Louis, MO.

The new 204-room hotel cost $25 million and consists of a 113-room Residence Inn by Marriott and a 91-room Fairfield Inn & Suites by Marriott. The hotels jointly feature an outdoor swimming pool, a large fitness center, and 2,250-square-foot meeting space. Both properties offer various complimentary services including breakfast, Wi-Fi and airport shuttle.

The dual-branded hotel is located minutes from Charlotte Douglas International Airport and offer convenient access to the Charlotte Premium Outlets, Carowinds Amusement Park, Bank of America Stadium, Time Warner Cable Arena, and NASCAR Hall of Fame.

“The dual-brand concept, backed by one of the industry’s best brand Marriott, will serve both the extended stay and transient customers in the Charlotte Airport market,” said Kurt Furlong, Midas Hospitality’s Principal and Executive Vice President of Sales and Marketing.

Founded in 2006, Midas Hospitality has developed, opened and currently manages numerous properties including 30 hotels in 11 states. The company serves global brands including Hilton, IHG, Marriott, and Starwood. Midas Hospitality’s headquarters are located at 1804 Borman Circle Dr. in Maryland Heights, Mo. For more information, call (314) 692-0100 or visit http://www.midashospitality.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.