Acquisitions & Hotel Openings

Residence Inn & Fairfield Inn & Suites-Charlotte Airport Opens in North Carolina

Midas Hospitality, a St. Louis management team, to oversee property

CHARLOTTE, N.C. December 19, 2016 - A dual-branded Residence Inn & Fairfield Inn & Suites by Marriott-Charlotte Airport property recently opened at 2220 West Tyvola Rd. in Charlotte, NC. The hotel, which was developed by MJM Group of Raleigh, NC, is owned by Novus Development LLC of Raleigh, NC and will be managed by premier hotel management group Midas Hospitality of St. Louis, MO.

The new 204-room hotel cost $25 million and consists of a 113-room Residence Inn by Marriott and a 91-room Fairfield Inn & Suites by Marriott. The hotels jointly feature an outdoor swimming pool, a large fitness center, and 2,250-square-foot meeting space. Both properties offer various complimentary services including breakfast, Wi-Fi and airport shuttle.

The dual-branded hotel is located minutes from Charlotte Douglas International Airport and offer convenient access to the Charlotte Premium Outlets, Carowinds Amusement Park, Bank of America Stadium, Time Warner Cable Arena, and NASCAR Hall of Fame.

“The dual-brand concept, backed by one of the industry’s best brand Marriott, will serve both the extended stay and transient customers in the Charlotte Airport market,” said Kurt Furlong, Midas Hospitality’s Principal and Executive Vice President of Sales and Marketing.

Founded in 2006, Midas Hospitality has developed, opened and currently manages numerous properties including 30 hotels in 11 states. The company serves global brands including Hilton, IHG, Marriott, and Starwood. Midas Hospitality’s headquarters are located at 1804 Borman Circle Dr. in Maryland Heights, Mo. For more information, call (314) 692-0100 or visit http://www.midashospitality.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.