Expansions & Renovations

Courtyard by Marriott Denver Downtown Launching Multi-Million Renovation

Central Denver hotel updating lobby & meeting spaces with a

DENVER, CO. December 19, 2016 - The Courtyard by Marriott Denver Downtown will kick off 2017 with a multi-million dollar renovation that is designed to refresh the hotel’s lobby and meetings spaces with a “modern vintage” feel.

The renovation will start in early January and be completed by early April, with the downtown Denver hotel fully operational during the revamp.

The update will honor the hotel’s stylish architectural history – the building was originally designed by Denver architect Frank E. Edbrooke in 1887 and was home to Joslins Department Store for much of the 1900s. Listed on the National Register of Historic Places, the historic building will also get new exterior awnings.

The updated lobby and event spaces will feature a rich, contemporary design, with dark wood beams accented with pops of bright blue, turquoise and yellow, designed by Denver’s Design Force Corporation. Guests will be able to enjoy several unique pieces of Colorado art curated by Denver art consultants NINE dot ARTS.

Managed by Denver’s Sage Hospitality, The Courtyard by Marriott Denver Downtown offers 3,200 total square feet of urban meeting space, including seven flexible venues that can accommodate up to 250 guests. The refreshed pre-function space will feature a built-in buffet space and new LED lighting.

“Our hotel has been offering guests a superior downtown lodging experience for nearly 20 years,” said Courtyard by Marriott Denver Downtown General Manager Jason Mueller. “This remodel embraces our past while helping us remain relevant to today’s traveler.”

The Courtyard by Marriott Denver Downtown offers 177 spacious guest rooms and suites, all of which feature modern décor along with high ceilings and local artwork. Amenities at the hotel include free wireless Internet, a business center, valet parking and a 24-hour fitness center. Guests can dine at the award-winning Rialto Café or grab a coffee & snack at Starbucks.

Located directly off of Denver’s 16th Street pedestrian mall, the hotel is just four blocks from the Colorado Convention Center and walking distance to the Denver Art Museum, Coors Field, Larimer Square, Denver Pavilions and Denver Union Station.

For more information about the Courtyard by Marriott Denver Downtown, please visit www.denvercy.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.