Expansions & Renovations

Courtyard by Marriott Denver Downtown Launching Multi-Million Renovation

Central Denver hotel updating lobby & meeting spaces with a

DENVER, CO. December 19, 2016 - The Courtyard by Marriott Denver Downtown will kick off 2017 with a multi-million dollar renovation that is designed to refresh the hotel’s lobby and meetings spaces with a “modern vintage” feel.

The renovation will start in early January and be completed by early April, with the downtown Denver hotel fully operational during the revamp.

The update will honor the hotel’s stylish architectural history – the building was originally designed by Denver architect Frank E. Edbrooke in 1887 and was home to Joslins Department Store for much of the 1900s. Listed on the National Register of Historic Places, the historic building will also get new exterior awnings.

The updated lobby and event spaces will feature a rich, contemporary design, with dark wood beams accented with pops of bright blue, turquoise and yellow, designed by Denver’s Design Force Corporation. Guests will be able to enjoy several unique pieces of Colorado art curated by Denver art consultants NINE dot ARTS.

Managed by Denver’s Sage Hospitality, The Courtyard by Marriott Denver Downtown offers 3,200 total square feet of urban meeting space, including seven flexible venues that can accommodate up to 250 guests. The refreshed pre-function space will feature a built-in buffet space and new LED lighting.

“Our hotel has been offering guests a superior downtown lodging experience for nearly 20 years,” said Courtyard by Marriott Denver Downtown General Manager Jason Mueller. “This remodel embraces our past while helping us remain relevant to today’s traveler.”

The Courtyard by Marriott Denver Downtown offers 177 spacious guest rooms and suites, all of which feature modern décor along with high ceilings and local artwork. Amenities at the hotel include free wireless Internet, a business center, valet parking and a 24-hour fitness center. Guests can dine at the award-winning Rialto Café or grab a coffee & snack at Starbucks.

Located directly off of Denver’s 16th Street pedestrian mall, the hotel is just four blocks from the Colorado Convention Center and walking distance to the Denver Art Museum, Coors Field, Larimer Square, Denver Pavilions and Denver Union Station.

For more information about the Courtyard by Marriott Denver Downtown, please visit www.denvercy.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.