Appointments & Promotions

LBA Hospitality Appoints Emily Thomas Director of Sales for Homewood Suites Chattanooga-Hamilton Place

CHATTANOOGA, TN. December 15, 2016 – LBA Hospitality, a full-scale hotel management, development and consulting firm, has appointed Emily Thomas director of sales of Homewood Suites by Hilton Chattanooga-Hamilton Place.

Thomas will head the sales department by fostering new and existing customer relationships within the Chattanooga community. She most recently served as the sales coordinator at DoubleTree by Hilton Decatur Riverfront and previously worked at Embassy Suites Tuscaloosa Downtown and the Tuscaloosa Tourism and Sports Commission.

“Thomas brings a wealth of Hilton brand knowledge, southern hospitality and a fresh approach to the property," President Beau Benton said. “Those assets and the property’s recent renovation are a winning combination for LBA and the Chattanooga area."

The recently renovated Homewood Suites Chattanooga offers 76 spacious one- and two-bedroom suites with new kitchen cabinetry, stainless steel appliances and beds. Each of the property’s public spaces, including the outdoor patio, have been refreshed. The hotel is conveniently located three miles from Lovell Field Airport and a short distance from attractions such as Hamilton Place Mall, Chattanooga Aquarium, Ruby Falls and Rock City.

About LBA Hospitality

Founded in 1973, LBA Hospitality is a full-scale hotel management, development and consulting firm. With more than 60 properties in 10 states, LBA Hospitality is the premier hotel developer for the Southeast. For more information, visit www.lbahospitality.com.

Contact:
Stephanie Fisher
Stephanie@msquaredpr.com
404-303-7797

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.