Business & Finance

The Kessler Collection Hosts Official Groundbreaking Ceremony for Plant Riverside District

ORLANDO, FL. December 15, 2016 - The Kessler Collection officially broke ground on the $270 million Savannah Plant Riverside District, an area of River Street that has been closed off to the public for more than 100 years. The 4.5-acre waterfront complex is the largest piece of undeveloped, national historic district land in the United States and will transform the decommissioned 104-year-old Georgia Power Plant building on the west end of River Street. Plant Riverside District will be the largest redevelopment project within the Savannah National Historic Landmark District and will introduce unmatched experiential amenities and lodging accommodations along the famed Savannah River. Plant Riverside District will consist of two themed boutique hotels, both falling under the JW Marriott umbrella, 13 food and beverage outlets including three rooftop bars and two rooftop pools, Bohemian Wine Blending and tasting rooms and The Kessler Collection’s signature Poseidon Spa. In addition, a 4,000 sq. ft. Grand Bohemian Art Gallery, two ballrooms along the river and high-end retail shops will appeal to not only guests, but locals as well. A natural science museum paying tribute to Savannah’s unknown past and outdoor park honoring Martin Luther King Jr. that will include a stage and seating for 700 will round out the distinctive offerings. Plant Riverside District will deliver what only visionary Richard C. Kessler can, experiences that pique curiosity, touch every sense and invite guests to taste, try and explore.

During the groundbreaking ceremony, state and local dignitaries including Georgia Representative Ron Stephens and Mayor Eddie DeLoach, CEO of Marriott International Arne Sorenson and key executives from The Kessler Collection recognized the immense dedication and vision of the project while design plans and renderings of Plant Riverside District were unveiled. Key development partners Sottile & Sottile, John T. Campo & Associates and PFVS Architecture were also in attendance.

Additionally, The Kessler Collection is working with city officials to extend the river walk in order to enhance the River Street experience – reuniting Savannah with its beloved waterfront once again. For more information or to book a stay at Kessler Collection properties, please visit www.kesslercollection.com or call the Kessler corporate office at 888.472.6312.

About The Kessler Collection

Capturing the classical and unconventional spirit of Bohemian cultures, The Kessler Collection's portfolio of passionately created and artistically inspired boutique hotels boast chic design, luxurious accommodations, enriching ambiance and intuitive service. Whether visiting properties in Alabama, Colorado, Georgia, Florida, North Carolina or South Carolina, each hotel's exquisite art, music and cultural influences are deliberately approachable. Designed to inspire mystique and unforgettable experiences, Kessler guests are bathed in re-defined Bohemian luxury, from an 1888 historic hotel, a cutting edge downtown icon and Bavarian-inspired Castle, to a premiere luxury lodge, high design southern mansion and elite ski lodge. The Kessler Collection was the founding member of the Marriott Autograph Collection, introduced with seven Autograph Collection branded hotels. Each property is a bold original hotel carefully created with style and the individualist traveler in mind. For more information about The Kessler Collection and its properties, please visit www.kesslercollection.com or call 888.472.6312.

About JW Marriott Hotels & Resorts

JW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties and distinctive resort locations around the world. These elegant hotels cater to sophisticated, self-assured travelers seeking The JW Treatment™ – the brand’s philosophy that true luxury is created by people who are passionate about what they do. JW hotels offer crafted experiences that bring to life the brand’s commitment to highly choreographed, anticipatory service and modern residential design, allowing guests to pursue their passions and leave even more fulfilled than when they arrived. Today there are more than 75 JW Marriott hotels in over 25 countries; by 2020 the portfolio is expected to encompass more than 120 properties in over 35 countries. JW Marriott is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards®, in which members can link accounts with Starwood Preferred Guest® and The Ritz-Carlton Rewards® for instant elite status matching and unlimited points transfer. Visit JW Marriott online, on Instagram, Twitter and Facebook.

FOR MORE MEDIA INFORMATION:
AMANADA LEWIS • ASHLEIGH DELLINGER
THE ZIMMERMAN AGENCY
KESSLER-PR@ZIMMERMAN.COM
850.668.2222

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.