Business & Finance

John Fareed Hospitality Consulting LLC Joins Horwath HTL Americas

ORLANDO, FL. December 14, 2016 - John Fareed, MSc CHME ISHC, Principal of John Fareed Hospitality Consulting LLC (JFHC), announced today that his firm has joined Horwath HTL, the world's largest and most experienced hospitality consulting brand which has forty-five offices in thirty-nine countries.

JFHC is an independent hospitality consulting firm based in Orlando, Florida, focused on new openings, repositioning and turnarounds. Over the past twenty years, Fareed's advisory clients have included global brands, lenders, developers, REIT's, management companies, investors, and owners.

John Fareed is a well-known and respected industry figure, who holds many prestigious offices in some of hospitality's best known associations. Fareed is Chairman of the Hospitality Sales and Marketing Association International (HSMAI) Foundation and is President of the International Society of Hospitality Consultants (ISHC). He is also an Adjunct Professor at the Institut de Management Hôtelier International at the École Supérieure des Sciences Economíques et Commerciales. Located in Paris, this institute is one of Europe's preeminent business schools, recognized worldwide for offering Europe's leading hospitality management MBA program. Fareed holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology's School of Hospitality Management and Tourism in Dublin, Ireland, as well as professional designations from ISHC and HSMAI.

Robert Hecker, Chairman of Horwath HTL said, "We are proud and honored to welcome John Fareed Hospitality Consulting to the Horwath HTL family. John and his team are internationally recognized experts in the field of hospitality consulting and their profile represents exactly the caliber of firm we are looking to join Horwath HTL."

About Horwath HTL:

Horwath HTL (Hotels Tourism and Leisure) is the world's oldest, largest and most experienced hotel, tourism and leisure-consulting brand, with forty-five offices in thirty-nine countries. Horwath HTL is a member of Crowe Horwath International-a professional association of accounting and management consulting firms founded in New York in 1915-currently ranked among the top ten international professional service groups with offices in 586 cities in 108 countries.

Media Contacts:
In the US:
Leora Halpern Lanz
Leora@LHLCommunications.com
516.680.8529
skype: LeoraLanz

In the UK:
James Chappell
jchappell@horwathhtl.com
+44 784.338.0525
skype: JamesPChappell

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.