Business & Finance

John Fareed Hospitality Consulting LLC Joins Horwath HTL Americas

ORLANDO, FL. December 14, 2016 - John Fareed, MSc CHME ISHC, Principal of John Fareed Hospitality Consulting LLC (JFHC), announced today that his firm has joined Horwath HTL, the world's largest and most experienced hospitality consulting brand which has forty-five offices in thirty-nine countries.

JFHC is an independent hospitality consulting firm based in Orlando, Florida, focused on new openings, repositioning and turnarounds. Over the past twenty years, Fareed's advisory clients have included global brands, lenders, developers, REIT's, management companies, investors, and owners.

John Fareed is a well-known and respected industry figure, who holds many prestigious offices in some of hospitality's best known associations. Fareed is Chairman of the Hospitality Sales and Marketing Association International (HSMAI) Foundation and is President of the International Society of Hospitality Consultants (ISHC). He is also an Adjunct Professor at the Institut de Management Hôtelier International at the École Supérieure des Sciences Economíques et Commerciales. Located in Paris, this institute is one of Europe's preeminent business schools, recognized worldwide for offering Europe's leading hospitality management MBA program. Fareed holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology's School of Hospitality Management and Tourism in Dublin, Ireland, as well as professional designations from ISHC and HSMAI.

Robert Hecker, Chairman of Horwath HTL said, "We are proud and honored to welcome John Fareed Hospitality Consulting to the Horwath HTL family. John and his team are internationally recognized experts in the field of hospitality consulting and their profile represents exactly the caliber of firm we are looking to join Horwath HTL."

About Horwath HTL:

Horwath HTL (Hotels Tourism and Leisure) is the world's oldest, largest and most experienced hotel, tourism and leisure-consulting brand, with forty-five offices in thirty-nine countries. Horwath HTL is a member of Crowe Horwath International-a professional association of accounting and management consulting firms founded in New York in 1915-currently ranked among the top ten international professional service groups with offices in 586 cities in 108 countries.

Media Contacts:
In the US:
Leora Halpern Lanz
Leora@LHLCommunications.com
516.680.8529
skype: LeoraLanz

In the UK:
James Chappell
jchappell@horwathhtl.com
+44 784.338.0525
skype: JamesPChappell

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.