Appointments & Promotions

INNSIDE New York Appoints Alex Kalaja as Director Of Food & Beverage

NEW YORK, N.Y. December 14, 2016 – INNSIDE New York announced today the appointment of Alex Kalaja as the property’s Director of Food & Beverage. In his new role, Alex will lead all food and beverage operations on property including banquets, in-room dining and the hotel’s restaurant, Impero Caffè by Scott Conant.

Alex most recently worked as the Director of Food & Beverage for China Grill Management at Yotel New York, where he oversaw the food and beverage program including re-launching the property’s terrace, meeting space and oversaw a team of 70 employees and 6 managers. He previously held Director of Food & Beverage positions at hotels around the New York area including the Crowne Plaza JFK, Paramount Hotel, The Strand Hotel and Hudson New York.

Alex first began his career in the food and beverage industry in March, 1998, as Restaurant Manager at the Stamford Marriott Hotel & Spa, where he managed all daily operations. Alex spent five years at the Sheraton Hotels of New York as Food and Beverage Manager. With more than a decade of experience, Alex has demonstrated a successful management style, keen attention to detail and an ability to provide strategic guidance to his employees in order to ensure exceptional guest satisfaction.

“We look forward to welcoming Alex Kalaja to INNSIDE New York, and are excited about the fresh perspective he brings to the hotel’s dining experience,” said Alex Spektor, General Manager of INNSIDE New York. “With his background and unique knowledge of the New York hospitality landscape, he will be a valued member of the INNSIDE New York team.”

Alex holds a bachelor’s degree in Hotel & Restaurant Management. He also completed courses in Hotel Management Training and Food and Beverage operations at Harvard & Cornell Universities, and holds an NYC Certificate in Food Protection and Mental Hygiene.

About INNSIDE by Meliá

Founded in Germany in 1993, INNSIDE by Meliá is part of Meliá Hotels International. INNSIDE hotels are centrally located and offer an attentive and efficient service. They are urban lifestyle hotels, designed for the savvy professional traveller who wants more than just a standard business hotel. INNSIDE’s sleek rooms and suites have a unique signature bathroom concept, whilst the restaurants and bars offer stylish cuisine and mixology. The brand has a broad appeal to business and leisure travellers alike and is currently one of Meliá Hotels International's fastest growing brands. www.innside.com

About Meliá Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 375 hotels (current portfolio and pipeline) throughout more than 40 countries and continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, INNSIDE by Meliá, Tryp by Wyndham and Sol Hotels. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Marco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index.

Contact:
Remi Robinson
Remi_Robinson@dkcnews.com
(212) 981-5119

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.