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HSMAI Names Top 25 Extraordinary Minds in Hospitality Sales, Marketing, & Revenue Optimization for 2016

MCLEAN, VA. December 14, 2016 - The Hospitality Sales & Marketing Association International (HSMAI) is proud to announce its 2016 honorees for The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.

The hospitality and travel industry requires creative thinkers and innovators. The HSMAI Top 25 honors these top achievers in sales, marketing, and revenue optimization of hospitality, travel and tourism organizations for their accomplishments in the preceding 18 months.

HSMAI will honor The HSMAI Top 25 in conjunction with the Adrian Awards Dinner Reception and Gala on February 21, 2017, at the New York Marriott Marquis, and in a private ceremony co-hosted by Questex Hospitality + Travel.

“HSMAI is proud to recognize an outstanding group whose impressive achievements define success and inspire their peers in the hospitality industry,” said Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI. “Their deep knowledge, nimble response to changing markets, and innovative solutions have driven their success and strengthened our industry.”

The HSMAI Top 25 Extraordinary Minds for 2016 are:

•Justin Barnette: Manager, Marketing & Communications USA, South African Tourism

•DC Becker: Principal & Co-Owner, Titan Group of New York

•Josh Belkin: VP & General Manager, North America, Hotels.com

•Bree Brostko: Managing Director, Kindred Resorts & Hotels

•Bonnie Buckhiester: President, Buckhiester Management Limited

•Patrick Campbell: Director of Advertising, Best Western Hotels & Resorts

•Lisa Checchio, VP, Brand Marketing and Insights, Wyndham Hotel Group

•Britton Cordill: Director of Marketing & eCommerce, Marriott International

•Santiago Corrada: President/CEO, Visit Tampa Bay

•Chris Flatt, EVP of Hotel Sales & Marketing, Wynn Las Vegas

•Isaac Gerstenzang, Assistant Vice President, Corporate E-Commerce, Two Roads Hospitality

•Jennifer Hill: Regional Revenue Manager, Highgate

•Daniel Hostettler: President and Group Managing Director, Ocean House Management Collection

•Danny Hughes: Senior Vice President & Commercial Director, Hilton Worldwide

•Victoria Isley: Chief Sales & Marketing Officer, Bermuda Tourism Authority

•Cherry Kam: Director, Marketing Communications/Americas, Four Seasons Hotels and Resorts

•Lynn Kaniper: Owner/President, Dana Communications

•Leora Halpern Lanz: Lecturer, Boston University School of Hospitality Administration

• Michael Lau: Regional Director of Revenue Management, Accor Hotels

•Lisa Ross: President and Partner, rbb Communications

•Ed Skapinok: Vice President of Sales & Marketing, Hostmark Hospitality Group

•Edgar Tapan: Head of Industry, Travel, Google

•Paolo Torchio: VP Digital & E-Commerce, Two Roads Hospitality

•Vicki Varela: Managing Director, Utah Office of Tourism, Film & Global Branding

•Daniel Wise: Founder & Chief Product Architect, revcaster - a Rainmaker company

The “Top 25” recipients were selected by a panel of senior industry executives based on recent work meeting the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.

Tables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and “Top 25” list visit www.adrianawards.com.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

Contact:
HSMAI Media Relations
aschwarz@hsmai.org

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.