Acquisitions & Hotel Openings

Worldhotels Adds FOUND: RE Phoenix Hotel as Its Newest Affiliate

Downtown Phoenix Boutique Hotel is Worldhotels' First Arizona Location

ORLANDO, FL. December 14, 2016 – Worldhotels, a leading worldwide group of independent hotels, has added the newly opened FOUND: RE Phoenix to its global portfolio of hotels. Located in downtown Phoenix, the 105-room boutique hotel offers a one-of-a-kind lifestyle experience with design details inspired by local contemporary art, culture, fashion and music.

“We are delighted to bring this unique boutique hotel to our guests,” said Tom Griffiths, vice president, Worldhotels-The Americas. “The hotel’s services and accommodations embrace its urban location in the thriving arts district and uniquely support Phoenix’s growing arts community.”

“Our goal is to create a place of community and invoke a sense of wonder for every guest,” said Vittal Calamur, general manager. “We are excited to offer this unique hotel experience to Worldhotels guests who want to feel inspired, connected and engaged as part of their hotel experience.”

Studio and gallery spaces feature a roster of rotating shows, pop-ups and artists. With the hotel’s eight-story digital projection exterior light installation, the hotel has changed the landscape of downtown Phoenix. An outdoor display box provides ever-changing public art by exhibiting of avant-garde masterpieces created by local artists. Each piece of art has been sourced from Arizona artists, supporting the local artists, economy and overall health of the community.

Guest rooms and suites feature an industrial-chic design with concrete floors, exposed ceiling and floating beds. They come equipped with all the luxury comforts, including premium bedding, designer toiletries and complimentary Wi-Fi.

MATCH Cuisine & Cocktails, the hotel’s wood–fired restaurant, offers dishes inspired by global street food with a commitment to local sourcing and top-drawer quality.

The hotel is close to sports stadiums, convention venues and cultural epicenters such as the Phoenix Art Museum, Heard Museum, Arizona Opera, Roosevelt Row Arts District and First Friday (monthly art walk).

About Worldhotels:

• Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With reach into over 60 countries and six continents, the group targets savvy business and leisure travelers that seek an authentic and local experience when choosing a hotel.

• With over 45 years of excellence in the industry, the company's mission is to provide access to upscale hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group’s strict quality standards. Each hotel is measured against over 600 quality criteria every year.

• Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. The group offers an “affiliation model” which provides a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology.

• Guests can also earn points with the group’s own loyalty program, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 23 frequent flyer programs of the world's premier international carriers. Air France, Cathay Pacific, Lufthansa, United Airlines are just some of the partners that make earning miles with Worldhotels easy.

For reservations or information, visit worldhotels.com. Images are available from sneubauer@worldhotels.com.

For most recent news, follow Worldhotels on Facebook and Twitter. www.worldhotels.com/facebook
www.worldhotels.com/twitter

Media Contact:
Kristi Arndt
On Behalf of Worldhotels-The Americas
Karndt@peridotgroup.net
Tel.: (612) 803-0861

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.