Acquisitions & Hotel Openings

UHON Acquires The Shores Resort and Spa in Daytona Beach, Florida and Plans Renovation

LOS ANGELES, CA. December 13, 2016 - ASAP International Holdings ("ASAP") (OTCQB: ASAE) announced today that it has successfully advised on the acquisition for UHON Inc. of The Shores Resort and Spa located in Daytona Beach, Florida which closed on November 1, 2016.

Renovation plans are still in early stages. UHON Inc. plans on upgrading the resort hotel to match the local history of Daytona as well as improve the hotel for long term ownership. The Shores Resort opened in 1973 and is the only hotel in Volusia County with a four-diamond rating from AAA auto club. The Shores Resort & Spa combines the exciting spirit of Daytona with the service and luxury resort amenities you well deserve.

The Shores Resort & Spa is located in beautiful Daytona Beach Shores, FL, a barrier island on the Atlantic Ocean. Just 5.5 miles long and a few hundred yards wide, the City features a pristine beach in a quiet neighborhood setting. The luxury hotel offers an area of uncrowded beaches, family friendly parks and great dining establishments. We are conveniently located near many popular attractions and shops.

"This is a tremendous opportunity to reinvest into a beloved Daytona Beach icon and transform the resort into a world-class destination. The Shores Resort and Spa is shining diamond for the community, and we are excited to step in to help shape the future of such a storied hotel that has charmed guests for decades," said Frank Yuan, CEO of ASAP. "We especially like to thank all the parties involved to make the acquisition smooth including Jake Stahler from Eton Capital Advisors with the loan and Andrew Hanson from Sherry Meyerhoff Hanson and Crance LLP as the general counsel."

Mr. Frank Yuan stated, "Thanks to UHON Inc. for patiently and consistently working with all parties to make this transaction successful."

CEO Frank Yuan and CIO Jerome Yuan led the ASAP team on transactions. ASAP is one of the most active hotel buyers in the U.S. For the past five years, the company has constantly identified hotels and will remain active on the hospitality buy side for the foreseeable future.

About UHON Inc.

Uhon Inc. was established as a real estate development and investment company in August 2015 in North America. Uhon puts its focus on two geographic regions: Canada and the United States. Our mission is to target real estate investment opportunities and leverage the parent company's context to lead Chinese investors to make their way into North America real estate markets. To contact Uhon Inc. Plese email to info@uhon.co

About ASAP

ASAP is a holding company that operates real estate, investment banking and consulting for Chinese companies. Our mission is to be the bridge between China and the Western world. Our Real Estate division assists with institutional and high net worth individuals with acquisition advisory and asset management. Corporate website www.asapholdings.com

About Eton Capital Advisors

Eton Capital Advisors is a New York based real estate investment banking firm whose mission is to deliver superior results for its clients. Each client has different needs so Eton focuses on providing customized solutions based on the customer and the deal.

Contact:
Ana Gandara Morales
info@asapholdings.com
(213) 625 1200

Jake Stahler
917.533.4337

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.