Appointments & Promotions

Atlanta Hospitality Alliance Elects Adi Bhoopathy 2017 President

ATLANTA, GA. December 13, 2016 — The Atlanta Hospitality Alliance (AHA), the premier peer-to-peer learning and networking organization for current and future hospitality investment leaders in Atlanta, today announced the election of Adi Bhoopathy, principal and executive vice-president of Noble Investment Group, as the group’s president for 2017 during its Winter Session held at the recently renovated Doubletree Suite by Hilton.

The organization also issued two scholarship grants, one for Georgia State University’s Cecil B. Day School of Hospitality and a second to the Michael Leven School of Hospitality at Kennesaw State University. AHA also became the first hospitality organization to provide underwriting to the Castell Project, a newly formed organization dedicated to advancing diversity within the hospitality industry.

“Alongside Washington, D.C., and Manhattan, Atlanta has become one of the top three leading hospitality leadership markets in the United States, home to leading hotel brands, ownership groups, operators, developers, lenders, brokers, consultants and other influencers,” Bhoopathy said. “AHA has grown with the hospitality industry here, and our goal in 2017, our 8th as an organization, is to focus on giving back to the industry. The future of our industry depends on nurturing the next generation of hoteliers, and these scholarships and support for the Castell Project are strong symbols of our commitment.”

In his role as principal and executive vice-president of investment management for Noble Investment Group, Bhoopathy’s primary responsibilities include capital market relationships, asset dispositions and transaction management. Additionally, he leads contract documentation and closing related to new acquisitions, development and financing for all investments. A 17-year hospitality veteran, he has participated in more than $1.9 billion of real estate transactions since joining Noble in 1999. Bhoopathy received his Bachelor of Science from the Cornell University School of Hospitality and is a member of the Urban Land Institute.

AHA has committed over $25,000 in scholarships to date and earmarked an additional $3,500 to the Castell project.

About The Atlanta Hospitality Alliance

The Atlanta Hospitality Alliance premier peer to peer learning and networking organization for current and future Hospitality Investment Leaders in Atlanta. AHA is a private non-profit corporation dedicated to promoting the interest and welfare of its members by providing a platform for networking, education, and the promotion of the hospitality industry. The AHA’s officers and directors seek to maintain a diverse and balanced membership base of highly experienced professionals. Its focus is not only on just the transaction and development aspects of hotel real estate, such as owners, third party managers, investors and developers, but to the hospitality industry in general.

Contact:
Sonia Abdulbaki
sonia@dalygray.com
703-435-6293

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.