Appointments & Promotions

Atlanta Hospitality Alliance Elects Adi Bhoopathy 2017 President

ATLANTA, GA. December 13, 2016 — The Atlanta Hospitality Alliance (AHA), the premier peer-to-peer learning and networking organization for current and future hospitality investment leaders in Atlanta, today announced the election of Adi Bhoopathy, principal and executive vice-president of Noble Investment Group, as the group’s president for 2017 during its Winter Session held at the recently renovated Doubletree Suite by Hilton.

The organization also issued two scholarship grants, one for Georgia State University’s Cecil B. Day School of Hospitality and a second to the Michael Leven School of Hospitality at Kennesaw State University. AHA also became the first hospitality organization to provide underwriting to the Castell Project, a newly formed organization dedicated to advancing diversity within the hospitality industry.

“Alongside Washington, D.C., and Manhattan, Atlanta has become one of the top three leading hospitality leadership markets in the United States, home to leading hotel brands, ownership groups, operators, developers, lenders, brokers, consultants and other influencers,” Bhoopathy said. “AHA has grown with the hospitality industry here, and our goal in 2017, our 8th as an organization, is to focus on giving back to the industry. The future of our industry depends on nurturing the next generation of hoteliers, and these scholarships and support for the Castell Project are strong symbols of our commitment.”

In his role as principal and executive vice-president of investment management for Noble Investment Group, Bhoopathy’s primary responsibilities include capital market relationships, asset dispositions and transaction management. Additionally, he leads contract documentation and closing related to new acquisitions, development and financing for all investments. A 17-year hospitality veteran, he has participated in more than $1.9 billion of real estate transactions since joining Noble in 1999. Bhoopathy received his Bachelor of Science from the Cornell University School of Hospitality and is a member of the Urban Land Institute.

AHA has committed over $25,000 in scholarships to date and earmarked an additional $3,500 to the Castell project.

About The Atlanta Hospitality Alliance

The Atlanta Hospitality Alliance premier peer to peer learning and networking organization for current and future Hospitality Investment Leaders in Atlanta. AHA is a private non-profit corporation dedicated to promoting the interest and welfare of its members by providing a platform for networking, education, and the promotion of the hospitality industry. The AHA’s officers and directors seek to maintain a diverse and balanced membership base of highly experienced professionals. Its focus is not only on just the transaction and development aspects of hotel real estate, such as owners, third party managers, investors and developers, but to the hospitality industry in general.

Contact:
Sonia Abdulbaki
sonia@dalygray.com
703-435-6293

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.