Business & Finance

HPL Hotels & Resorts Assumes Management of Boathouse Kata Beach Phuket

SINGAPORE. December 13, 2016 - HPL Hotels & Resorts, the subsidiary of Singapore-based Hotel Properties Limited and operator of hospitality establishments throughout the Asia-Pacific region, hereby announces that they will be taking over the management of Boathouse by Montara on 8 December 2016.

The hotel will be rebranded as "The Boathouse Phuket", under the brand of The Boutique Collection by HPL Hotels & Resorts. Other hotels include Casa del Mar Langkawi, Casa del Rio Melaka and The Lakehouse Cameron Highlands.

"The Boutique Collection brand is all about providing personalised service and making guests feel at home, adding Boathouse to the cluster will complement the portfolio," said Stephen Lau, Chairman of HPL Hotels & Resorts. "This take over reflects our commitments to developing our business in Thailand and elsewhere in the region."

HPL Hotels & Resorts assures that it will be business as usual, "guests booked after the change in management can be assured that the terms and conditions of their reservations will remain unchanged. And our team looks forward to welcoming them," said Max Chin, General Manager of The Boathouse Phuket.

Located at Kata on Phuket's west coast, the hotel started as a restaurant more than 27 years ago. The hotel currently features a total of 38 guestrooms, including 11 suites, a beach club, spa, sunset lounge, an award-winning wine cellar, a bar and the popular Boathouse Wine & Grill restaurant.

The Boathouse Phuket marks the 12th property under this Singapore-based hospitality management company. Other brands managed by HPL Hotels & Resorts include Concorde Hotels & Resorts, Hard Rock Hotels and Gili Lankanfushi, a luxury eco-friendly resort in Maldives.

Address 
The Boathouse, Phuket 182 Koktanode Road, Kata Beach, Phuket 83100, Thailand. Tel: +66-76-330-015-7 Fax: +66-76-330-561 Email: info@boathouse–phuket.com Website: www.boathouse-phuket.com

About HPL Hotels and Resorts

Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly-owned by Hotel Properties Limited (HPL), a Singapore main-board listed company. HPL Hotels & Resorts manages the activities of twelve hotels and resorts in Asia Pacific and the Indian Ocean. These include Concorde Hotel Singapore, Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Hard Rock Hotel Bali, Hard Rock Hotel Pattaya, Hard Rock Hotel Penang, Casa del Mar Langkawi, The Lakehouse Cameron Highlands, Casa del Rio Melaka, The Boathouse Phuket and Gili Lankanfushi Maldives. For more information, please visit www.hplhotels.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.