Acquisitions & Hotel Openings

Residence Inn Breckenridge to Open Dec. 15, 2016

BRECKENRIDGE, CO. December 13, 2016 - Colorado’s magnificent setting is the picturesque backdrop for Residence Inn Breckenridge, which opens Thursday, Dec. 15, 2016. Thoughtfully designed for both short and extended stays, the new 129 room all-suite hotel is a natural launch pad to explore the year-round appeals of the Rockies. It is managed by Urgo Hotels & Resorts, which co-owns the hotel in collaboration with Triumph Development of Bethesda, Maryland.

Choice location: With peak-to-peak views of the surrounding mountains, Residence Inn Breckenridge has an expansive feel, yet enjoys a premier downtown location. Situated off historic Main Street, guests can easily explore a host of charming restaurants and eclectic boutiques, and will find the community’s rich mining history and warm, vibrant culture on display. A two-minute walk from Residence Inn Breckenridge brings outdoor enthusiasts to the slopes of famed Breckenridge Ski Resort, where Peak 9 offers chair lifts and terrain that appeal to both beginners and experts. The transition to the slopes is eased by the hotel’s complimentary on-site ski storage.

Welcoming amenities: Ideal for leisure travelers and families, every guestroom at Residence Inn Breckenridge is designed as a suite with a full kitchen and sofa bed. In-room air conditioning ensures comfort during warmer months, and the hotel is pet-friendly. The Lobby’s Hearth Room and Base Camp Lounge are a natural gathering point for guests, offering a sophisticated mountain lodge vibe, creative cocktails and menu of small bites. A year-round outdoor pool and hot tub with sweeping views of Quandary Peak is complemented by the hotel’s fitness center. For meeting groups and special events, a ballroom with over 1,500-square-feet of space and plentiful natural light can accommodate gatherings of up to 150.

Ample travel perks: A host of complimentary perks distinguish a stay with Residence Inn Breckenridge, and there is no resort fee. Complimentary parking and around-town shuttle service make exploring the region easy. Wi-Fi is available throughout the hotel, and a hot American breakfast is offered daily, both gratis for guests. Thanks to strategic partnerships, Residence Inn Breckenridge can assist guests in reserving ski rental equipment and airport transfers, and can organize a grocery shopping service on request.

Seasonal draws: The hotel’s wintertime debut capitalizes on the 300 days of sunshine and more than 300 inches of powder snow that typically blanket Breckenridge each year. Skiing and snowboarding are well-known winter attractions, yet travelers will find plenty of other pursuits, from kite skiing to tubing, snow shoeing, snowmobiling and dog sledding. Fast approaching is Breckenridge’s Uller Fest snow celebration (Jan. 11-14, 2017) and International Snow Sculpture Championships (Jan. 24 – Feb. 5, 2017), both worthwhile reasons to make a trip early in the New Year.

Warmer weather makes Breckenridge equally captivating. As the snow melts the mountain makes way for hiking, biking, zip-lining and more. The Breck Summer Fun Park is a favorite for all ages, particularly the Alpine Slide. Breckenridge Golf Club boasts a 27-hole Jack Nicklaus-designed municipal course and nearby Lake Dillon makes for great paddle boarding and kayaking. Breckenridge’s own National Repertory Orchestra plays throughout the summer and is an extraordinary display of young talent.

To explore Breckenridge with Residence Inn, visit www.breckenridgeresidenceinn.com or call 970-453-1181.

About Residence Inn Breckenridge

A brief walk from Breckenridge’s famed slopes and historic Main Street, Residence Inn Breckenridge opens Dec. 15, 2016. The new 129-room all-suite hotel features fully-equipped kitchens and a host of complimentary offerings, including daily breakfast, Wi-Fi, ski equipment storage, parking and local shuttle service. The year-round appeals of the region are complemented by Residence Inn Breckenridge’s welcoming lobby bar, beautiful outdoor pool and hot tub, fitness center and pet-friendly policy. Event space for 150 makes the hotel ideal for celebrations and meetings. For more information, visit www.breckenridgeresidenceinn.com or call 970-453-1181. Residence Inn Breckenridge is managed by Urgo Hotels and Resorts, which co-owns the hotel with Triumph Development.

About Urgo Hotels & Resorts

Urgo Hotels is a Bethesda, Maryland-based hotel company that develops, owns and/or operates 34 distinctive and unique hotels and resorts with an aggregate of more than 4,900 rooms in major markets and resorts in the United States, Canada and the Caribbean. The company develops, builds and operates for its own account, and provides third-party management and asset management services. For more information about Urgo Hotels and Resorts, please visit www.urgohotels.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.