Appointments & Promotions

SiSpa at Palm Beach Marriott Singer Island Names Rosemary Davila as New Spa Director

PALM BEACH, FL. December 13, 2016 - Rosemary Davila has joined the award-winning SiSpa at Palm Beach Marriott Singer Island Beach Resort & Spa as spa director, bringing over 20 years of beauty and wellness experience to the world-class seaside sanctuary.

Davila, a New York native, studied nursing before relocating to Florida to begin a successful career in spa and wellness. Having previously worked at renowned properties like The Breakers of Palm Beach, Four Seasons Resort Palm Beach, and most recently Mar-a-Lago Club, she brings a wealth of knowledge to the Singer Island property, named one of the “Top 20 Best Spas in the United States” by Condé Nast Traveler’s Reader’s Choice Awards last year.

Davila previously served as spa and therapy director at the world-renowned Hippocrates Health Institute, a holistic wellness center, managing a team of over 35 therapists, acupuncturists, psychotherapists and chiropractors. She also devoted three years of her career as director of the U.S. flagship spa of BABOR Cosmetics, which underwent a complete redesign during that period.

“I am thrilled to begin my work at SiSpa, and plan to continue its focus on the overall wellness of each guest,” said Davila. “With many years of experience in the Palm Beach area, I bring an understanding of what local residents and travelers look for in treatments and amenities.”

More information about SiSpa at Palm Beach Marriott Singer Island can be found online, or by calling 561-340-1755.

About SiSpa

SiSpa is an award-winning seaside sanctuary, offering world-class wellness and pampering inspired by the natural beauty and healing powers of the ocean. Named one of Condé Nast Traveler’s Top 20 U.S. Resort Spas in 2015, SiSpa can be experienced at two Florida oceanfront resorts: Palm Beach Marriott Singer Island Beach Resort & Spa and Fort Lauderdale Marriott Pompano Beach Resort & Spa. The world’s oceans and seas lend their names to each of the treatment rooms at SiSpa, while their restorative elements are harnessed in therapies ranging from the renowned HydraFacial to a Replenishing Sargasso Seaweed Experience. The sea-inspired spa menu caters to women, men and couples with a full array of body therapies, massages, facials, waxes and nail therapies. A Comfort Care Classics menu, designed exclusively for guests who have gone through or are going through cancer treatment is available, as well as a staff that is fully trained in cancer care protocol. Spa-goers can also choose from special seasonal treatments and a selection of signature packages. For reservations or more information on SiSpa at Marriott Singer Island call 561-340-1755. For SiSpa at Marriott Pompano Beach call 954-944-9528.

About Palm Beach Marriott Singer Island Beach Resort & Spa

Rising 21 stories above a beautiful stretch of palm-fringed sand, Palm Beach Marriott Singer Island Beach Resort & Spa is the only all-suite beachfront property in Palm Beach County. Each of its 193 suites offers spacious and stylish condo-style living in surroundings that are equally ideal for family vacations, romantic getaways and business travel. The décor is sleek and contemporary, with modern furnishings and a palette that evokes the sand, sea and sky. Dining choices range from exceptional American regional cuisine to casual Caribbean fare. The resort’s award-winning SiSpa offers sea-inspired pampering and wellness therapies, while its boutique-style meeting space beautifully accommodates high-powered conferences, exquisite beach weddings, and sophisticated social events. Comfortably furnished outdoor spaces make the most of the Florida sun and sea breezes, inviting guests to relax poolside or gather for an evening of drinks and conversation by a fire pit. Operated by Urgo Hotels and Resorts under license from Marriott International, Inc. or one of its affiliates. For more information visit www.palmbeachmarriottresort.com or connect online via Facebook, Twitter and Instagram.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.