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SiSpa at Palm Beach Marriott Singer Island Names Rosemary Davila as New Spa Director

PALM BEACH, FL. December 13, 2016 - Rosemary Davila has joined the award-winning SiSpa at Palm Beach Marriott Singer Island Beach Resort & Spa as spa director, bringing over 20 years of beauty and wellness experience to the world-class seaside sanctuary.

Davila, a New York native, studied nursing before relocating to Florida to begin a successful career in spa and wellness. Having previously worked at renowned properties like The Breakers of Palm Beach, Four Seasons Resort Palm Beach, and most recently Mar-a-Lago Club, she brings a wealth of knowledge to the Singer Island property, named one of the “Top 20 Best Spas in the United States” by Condé Nast Traveler’s Reader’s Choice Awards last year.

Davila previously served as spa and therapy director at the world-renowned Hippocrates Health Institute, a holistic wellness center, managing a team of over 35 therapists, acupuncturists, psychotherapists and chiropractors. She also devoted three years of her career as director of the U.S. flagship spa of BABOR Cosmetics, which underwent a complete redesign during that period.

“I am thrilled to begin my work at SiSpa, and plan to continue its focus on the overall wellness of each guest,” said Davila. “With many years of experience in the Palm Beach area, I bring an understanding of what local residents and travelers look for in treatments and amenities.”

More information about SiSpa at Palm Beach Marriott Singer Island can be found online, or by calling 561-340-1755.

About SiSpa

SiSpa is an award-winning seaside sanctuary, offering world-class wellness and pampering inspired by the natural beauty and healing powers of the ocean. Named one of Condé Nast Traveler’s Top 20 U.S. Resort Spas in 2015, SiSpa can be experienced at two Florida oceanfront resorts: Palm Beach Marriott Singer Island Beach Resort & Spa and Fort Lauderdale Marriott Pompano Beach Resort & Spa. The world’s oceans and seas lend their names to each of the treatment rooms at SiSpa, while their restorative elements are harnessed in therapies ranging from the renowned HydraFacial to a Replenishing Sargasso Seaweed Experience. The sea-inspired spa menu caters to women, men and couples with a full array of body therapies, massages, facials, waxes and nail therapies. A Comfort Care Classics menu, designed exclusively for guests who have gone through or are going through cancer treatment is available, as well as a staff that is fully trained in cancer care protocol. Spa-goers can also choose from special seasonal treatments and a selection of signature packages. For reservations or more information on SiSpa at Marriott Singer Island call 561-340-1755. For SiSpa at Marriott Pompano Beach call 954-944-9528.

About Palm Beach Marriott Singer Island Beach Resort & Spa

Rising 21 stories above a beautiful stretch of palm-fringed sand, Palm Beach Marriott Singer Island Beach Resort & Spa is the only all-suite beachfront property in Palm Beach County. Each of its 193 suites offers spacious and stylish condo-style living in surroundings that are equally ideal for family vacations, romantic getaways and business travel. The décor is sleek and contemporary, with modern furnishings and a palette that evokes the sand, sea and sky. Dining choices range from exceptional American regional cuisine to casual Caribbean fare. The resort’s award-winning SiSpa offers sea-inspired pampering and wellness therapies, while its boutique-style meeting space beautifully accommodates high-powered conferences, exquisite beach weddings, and sophisticated social events. Comfortably furnished outdoor spaces make the most of the Florida sun and sea breezes, inviting guests to relax poolside or gather for an evening of drinks and conversation by a fire pit. Operated by Urgo Hotels and Resorts under license from Marriott International, Inc. or one of its affiliates. For more information visit www.palmbeachmarriottresort.com or connect online via Facebook, Twitter and Instagram.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.