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Acquisitions & Hotel Openings

Owned by CP Hotel Group and Managed by Worth Hotels, the 85-suite SpringHill Suites by Marriott Opens in Cedar Park, Texas

CEDAR PARK, TX. November 22, 2016 – Marriott International announced that the SpringHill Suites by Marriott in Cedar Park, Texas is scheduled to open this Wednesday, November 16, 2016. The 85-suite hotel, located at 1110 Discovery Boulevard, will operate as a Marriott franchise, owned by CP Hotel Group, LLC and managed by Worth Hotels, LLC.

SpringHill Suites Austin Cedar Park is located 22 miles to downtown Austin, 35 miles from Austin-Bergstrom International Airport, and just minutes from the HEB Center. The hotel also offers guests convenient access to the Austin Aquarium, Lake Travis and Austin Steam Train.

“As a brand opening a new hotel every 10 days on average, we are delighted that the SpringHill Suites Austin Cedar Park is the latest addition to our growing number of properties across the United States and Canada,” said Loren Nalewanski, vice president and global brand manager, SpringHill Suites. “Our all-suite offering, and convenient amenities offer guests a little extra to help them enjoy their stay. Whether traveling for business or pleasure, we understand that guests want to connect to the local area. We make it our business to help them do that by offering our local expertise, and bringing the community into the hotel through our 24/7 market, bar and at our Art of Local events.”

Ideal for business and leisure travelers alike, the new hotel offers a little extra space with suites larger than a typical hotel rooms. Separate living, working and sleeping spaces provide guests with flexibility and functionality. The hotel offers comfortable beds, soft linens and plush pillows to allow for an optimum night’s sleep. Each suite features the SpringHill Suites’ custom, three-in-one, West Elm sofa which converts from a sofa to a daybed to a trundle bed – without sacrificing its stylish good looks, in addition to a stylish West Elm Swivel Chair offering additional space for relaxation. The designated work space offers a well-lit desk space to ensure maximum productivity for those who need to get down to business.

From the guest rooms to the lobby, every aspect of design has been carefully selected to offer calm and refreshing spaces to allow guests to relax and recharge. Featuring a brand-new design that adds depth and sophistication to the décor, the hotel’s lobby is a great venue for conducting casual meetings or simply to socialize with SpringHill Suites’ enhanced evening experience. Enjoy food and beverage offerings including local craft beer and premium wines available through the hotel’s beautiful, full service bar and lounge or the 24/7 Market. Grab a snack and take it outside to relax at the hotel’s outdoor living area and relaxing seating, while enjoying the ambient glow from our fire wall.

In a statement Worth Hotels President Doug Denman said he is excited to enter the Cedar Park market with a SpringHill Suites by Marriott. “We are really excited to be one of the first new-build SpringHill Suites to open with the new interior/exterior décor that will define the brand for at least the next decade. We believe guests are going to appreciate the stylish design, the ability to get a drink at the bar and enjoy the outdoor living area. We like the fact that Marriott is investing in the SpringHill brand and that the citizens of Cedar Park are investing in their future with the passage of a $100M bond last year.”

The property also offers the Town Center Meeting Room, 950 square feet of meeting space to accommodate meetings and events of up to 60 people and catering of events as needed. Daily complimentary breakfast is filled with hot, healthy and indulgent choices including fresh strawberries, steel cut oatmeal, cold cuts, cheeses and much more.

The hotel also offers business services, complimentary Wi-Fi, same day dry cleaning, guest laundry facilities, an outdoor pool with hot tub and a fitness center.

About SpringHill Suites by Marriott

SpringHill Suites by Marriott is an all-suite hotel brand that offers guests a fresh take on mixing business and pleasure, by providing little extras that help them enjoy their time away. Recognized by Forbes as one of America’s Top 10 Franchises to buy in 2016, the portfolio consists of more than 350 properties across the US and Canada. There are more than 140 properties in the pipeline, making SpringHill Suites one of Marriott’s fastest growing brands. The suites are spacious and feature a modern, stylish design that allows guests to be productive and unwind. SpringHill Suites participates in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, contact the SpringHill Suites toll-free number at 888-287-9400, visit www.springhillsuites.com.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with nearly 6,000 properties in 120 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Contact:
Jeff Eskew
General Manager
512-260-1200

Lindsey Pfrommer
Lindsey.A.Pfrommer@marriott.com
301-380-8922

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.