W Las Vegas Appoints of Mark Eberwein as GM and Christopher Baran as VP of Sales and Marketing
LAS VEGAS, NV. November 14, 2016 — W Las Vegas has announced the appointment of Mark Eberwein as General Manager and Christopher Adam Baran as Vice President of Sales and Marketing -- a formidable duo instrumental in overseeing the launch of the new property opening inside the SLS Las Vegas December 1. Eberwein brings to his new role more than 20 years of hospitality industry expertise with a focus on food & beverage practices and Baran more than 12 years of success in strategic marketing at a variety of resorts and destinations. The appointment of these positions signifies a strong start for the W Las Vegas team and hotel opening.
“I am honored to be named General Manager of the newest addition to the W Hotels portfolio and the hottest addition to the Las Vegas strip,” said Mark Eberwein, General Manager, W Las Vegas. “I can't wait to lead the hotel's stellar team in making W Las Vegas the most exciting and vibrant destination in Vegas.”
As General Manager of W Las Vegas, Eberwein oversees all operational aspects of the property. He brings twenty years of hospitality expertise to his position, which has been honed over the course of his career managing W hotels, with prior positions as General Manager at W Los Angeles - West Beverly Hills and Hotel Manager at W San Francisco. Eberwein launched his career as the Sommelier of Rancho Bernardo Inn's El Bizcocho Restaurant, one of San Diego's top fine dining establishments, overseeing a wine list of nearly 2,000 selections. He then held the title of Director of Food and Beverage, and Certified Sommelier at The St. Regis Deer Valley in Park City, Utah. Eberwein was later recognized with the prestigious honor of being named one of Food & Wine Magazine's “Top Sommeliers of 2011.” He has been a key player in the successful opening of the W Los Angeles - West Beverly Hills and in revamping the beverage programs at Starwood hotels during his time on the Starwood Food & Beverage Council. Eberwein is lauded for his managerial vision, team building skills and exceptional ability to create impactful results and guide teams through strategic change towards success.
As Vice President of Sales and Marketing, Baran is responsible for developing strategic marketing campaigns, overseeing the property's operating structures and coaching the property to create and execute strategic goals for W Las Vegas. Baran has an extensive background in hospitality, having held positions as the Sales Manager for Caesar's Palace, The Cosmopolitan of Las Vegas and Lowes Miami Beach Hotel, Associate Director of Sales for the M Resort, Spa and Casino, and Director of Sales and Marketing for the Birmingham Westin and Sheraton. He brings with him a track record of success in steadily increasing hotel profits, inspiring team leaders and managers, and elevating levels of customer service within the hospitality industry and plans to continue this inspiring leadership at W Las Vegas.
W Las Vegas, a 289-room tower within the SLS Las Vegas, is now accepting reservations for its opening on December 1. The hotel will feature a private guest entrance and W Brand amenities, including the WET rooftop pool and The Living Room. It will also feature 15,000 square feet of meeting and event space, W's signature 24-hour FIT and AWAY spa, and complete access to SLS Las Vegas' dining and nightlife venues. Opening rates start at $169 per night, with taxes and fees. Reservations can be made by phone (877-822-0000) or online at www.wlasvegas.com.
About W Hotels Worldwide
W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 47 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With 15 years of proven success, W Hotels is on track to reach more than 60 hotels by 2018. W Hotels have been announced for Shanghai, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane, while upcoming W Retreats include Goa, Phuket, Hainan Island and Mexico's Riviera Maya. For more information, visit whotels.com.
Contact:
Greta Vanhersecke
[email protected]
310-341-2868
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