The Broadmoor Receives AAA's Five Diamond Rating

Once Again Earning a Spot at the Top of an Elite Group within the Hospitality Industry

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. November 09, 2016

COLORADO SPRINGS, CO. November 9, 2016 - Highlighting over four decades of excellence, The Broadmoor has received the coveted AAA Five Diamond designation once again for 2017. The Colorado Springs resort and destination has maintained this prestigious rating consecutively since 1976, as it continues to offer guests the same “European Elegance Meets Western Hospitality” it has promised for almost a century. The resort's Penrose Room restaurant also received the coveted AAA Five Diamond designation for its tenth consecutive year.

“Being awarded the AAA Five Diamond Rating is energizing as we work to prepare for our centennial celebration in 2018, and continue our mindful expansion with the offerings of The Wilderness Experience and our newest luxury accommodation offering, The Estate House,” said Jack Damioli, President and CEO of The Broadmoor.“ Our team is thrilled to be recognized for all the hard work and dedication we put into upholding The Broadmoor's nearly 100-year legacy as a world-class destination and experience.”

The Broadmoor's Food and Beverage Vice President, John Johnstone C.M.C., added, “Penrose Room is Colorado's only AAA Five Diamond gem, and we are humbled to receive this prestigious award for 10 consecutive years. It is a testament to our food and beverage team that takes care of our guests and strives for excellence on a daily basis.”

Hotels at this level employ experienced, highly qualified staff to provide the custom service luxury hotel guests expect, according to AAA. These establishments deliver unmatched guest comfort with luxurious accommodations, extraordinary facilities and many personalized amenities.

“A big part of becoming a Five Diamond establishment is consistently exceeding expectations of even the most discriminating traveler — the AAA inspector. Five Diamond properties deliver a highly personalized, memorable experience, and we are pleased to recognize The Broadmoor with the Five Diamond Rating,” said Michael Petrone, director of AAA Inspections & Diamond Ratings.

The Broadmoor is part of a select group representing the upper echelon of the hospitality industry in North America. Only 0.4 percent of nearly 28,000 AAA Approved hotels receive the travel authority's highest rating. Currently, just 118 hotels hold the AAA Five Diamond Rating, and The Broadmoor is the only to have held this distinction every year since the award's inception 41 years ago.

About AAA Inspections For 80 years, AAA has used professional inspectors to conduct in-person property evaluations. AAA offers the only rating system using comprehensive, on-site professional hotel and restaurant evaluations guided by member priorities. With a far greater inventory than any other rating entity, AAA's rating system covers the United States, Canada, Mexico and the Caribbean.

Travelers can find Diamond Rated establishments and inspector insight in AAA's trip planning products: the AAA Mobile® app, the online TripTik® Travel Planner mapping and routing tool, searchable online Travel Guides and AAA TourBook® guides available to members at AAA/CAA offices.

As North America's largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

About The Broadmoor

Situated at the gateway to the Colorado Rocky Mountains in Colorado Springs, The Broadmoor and its Wilderness Experience properties of The Ranch at Emerald Valley, Cloud Camp and Fishing Camp encompass 5,000 acres. The resort campus has 784 rooms, suites and cottages. It includes three championship golf courses, an award-winning spa and fitness center, nationally recognized tennis staff and program, 26 retail boutiques and 10 restaurants, including Colorado's only AAA Five-Diamond restaurant Penrose Room, as well as 10 additional cafes and lounges. Other activities include falconry, guided mountain biking, hiking, rock-climbing tours, fly-fishing, paintball and more. The BROADMOOR Wilderness Experience properties are three unique, all-inclusive, boutique facilities that highlight a true Colorado experience while offering mountain rustic luxury along with The Broadmoor's legendary service. In addition, The Broadmoor owns and manages three attractions that include the Pikes Peak Cog Railway, Seven Falls and The Broadmoor Soaring Adventure zip-line courses. Colorado Springs Airport, 15 minutes from the resort, is serviced by non-stop flights via Alaska Airlines, Allegiant, American, Delta, Frontier and United. With connections to worldwide destinations, Denver International Airport, 70 minutes north of Colorado Springs, hosts more than 1,600 national and international flights daily. Door-to-door shuttle or sedan service from both airports is available through Gray Line. For those seeking a picturesque stay along the Atlantic coastline, we suggest visiting the historic Sea Island Resort in Georgia, a Broadmoor sister property. Opened in 1928 and situated along the scenic five miles of beachfront on the southern Georgia shore, Sea Island offers guests a unique way to experience one of the country's most beautiful settings, known for its history, tradition, service and excellence.

Contacts:
Allison Scott
Director of Communications
[email protected]
719-577-5718

Sally Spaulding
Percepture
[email protected]
970-986-9063