Worldhotels Strengthens Its Digital Team

Appointment of Two Key Account Managers in Orlando and Frankfurt am Main

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. October 06, 2016

ORLANDO, FL. October 6, 2016 - Worldhotels, a leading group of independent hotels worldwide, is further strengthening its online focus by appointing two digital key account managers. Daniel Spellman joins the Worldhotels marketing team in Orlando; Meg Tsukada is based at the head office in Germany. The two new additions will conduct comprehensive audits of the hotel websites in order to identify online gaps. They will also provide consulting services to member hotels to increase website conversion rates.

Both key account managers will work closely with Dirk Führer, the CEO for Worldhotels.

“With their proven track records in the online world, Dan and Meg will provide great support for our member hotels and help Worldhotels expand our focus on digital expertise and services,” said Führer. “We welcome Meg and Dan to our group and look forward to using their expertise to help build business for our member hotels.”

Spellman is a digital marketing and social media expert with a diverse background. Before joining Worldhotels, Spellman was the senior director of travel technology at the American Automobile Association (AAA) focused on developing mobile, social media and digital marketing technologies for 47 member clubs. He also worked at Travelocity.com as the director for the southeastern United States, South America and French Polynesia. His responsibilities included contracting, account management and product development for over 30,000 partner hotels.

Based in Frankfurt am Main, Tsukada will support individual online direct channels to drive additional direct bookings to independent hotels. Tsukada is a digital online marketing expert with more than 10 years' experience in the online travel industry and has worked for several successful start-ups in Japan and Germany. Before joining Worldhotels, Tsukada was product marketing manager at Microsoft Deutschland, where she was responsible for all mobile marketing strategies, social media and public relations for over one million users. She was a senior search engine marketing specialist at Expedia for Japan, Korea and other markets in the Southeast Asian region. Her focus was on account management and market entry strategy. During her time there, she managed pay-per-click campaigns for 200,000 hotels, driving 80 percent year-on-year revenue growth.

About Worldhotels:

• Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With reach into over 60 countries and six continents, the group targets savvy business and leisure travelers that seek an authentic and local experience when choosing a hotel.

• With over 45 years of excellence in the industry, the company's mission is to provide access to upscale hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Each hotel is measured against over 600 quality criteria every year.

• Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. The group offers an “affiliation model” which provides a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology.

• Guests can also earn points with the group's own loyalty program, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 23 frequent flyer programs of the world's premier international carriers. Air France, Cathay Pacific, Lufthansa, United Airlines are just some of the partners that make earning miles with Worldhotels easy.

For reservations or information, visit worldhotels.com. Images are available from [email protected]. For most recent news, follow Worldhotels on Facebook and Twitter. www.worldhotels.com/facebook
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Media Contact:
Kristi Arndt
On Behalf of Worldhotels-The Americas
[email protected]
Tel.: (612) 803-0861