New Spa Director Named at Key West's Duval Collection

Alicia Howell to Lead Initiatives at Pier House Resort & Spa and La Concha Key West

. September 22, 2016

KEY WEST, FL. September 22, 2016 - The Duval Collection - presenting an eclectic assortment of accommodations and amenities creating the best stories and service in the southernmost tip of the U.S. - proudly announces Alicia Howell as the new director of spas. Howell will oversee and manage all operational aspects of The Spa at Pier House Resort & Spa and Top Spa at La Concha Key West, as well as utilize her creative expertise to develop and elevate the guest experience at the two spas.

“Alicia's extensive resort background and passion and dedication to the industry guarantees she will be an integral asset to the team,” said Joe Dantoni, vice president and general manager of Key West Hotels. “I'm confident she will continue to bring an innovative vision to the spas in The Duval Collection and bring our spa programs to the next level.”

With over 16 years of industry experience, Howell most recently served as the lifestyle director at The Point of Aventura in Aventura, Fla., where she acted as the grand opening director of the 30,000 square foot Resident Club and Spa. Previously, Howell refined her management skills at The Ballantyne Hotel and Lodge in Charlotte, NC as executive spa director at the Forbes Four-Star recognized Spa Ballantyne. Howell also held positions as spa and recreation director at the Shores Resort and Spa in Daytona Beach, Fla. and general manager of the Orlando Division of Mandara Spas. Originally from New Smyrna Beach, Florida, Howell received spa certifications from the Daytona Institute of Massage Therapy and Sylvie Hennessy Academy of Esthetics & Spa Therapies.

“I'm thrilled to join Pier House and La Concha here in Key West,” said Alicia Howell, spa director at The Duval Collection. “I look forward to implementing some beautiful program enhancements that will appeal to both guests and day visitors.”

The Spa at Pier House is the premier island retreat for visitors looking to unwind, relax and restore well-being. The Spa offers ten lavish treatment rooms among 10,000 square feet of comfortable space. The Spa promises rejuvenating experiences enhanced by gracious personalized service. Melting away distractions with an expansive spa menu, The Spa is the perfect escape for guests and locals to enjoy individual services or half and full-day packages.

Top Spa at La Concha Key West is a new rooftop retreat boasting panoramic views of the island. Situated atop the highest point of Key West, the all-suite spa is a personal oasis offering packages that allow for couples and small groups to spend their day in pure bliss. Presenting the intimacy and privacy of a luxury guest suite along with the treatments and hospitality of a full-service spa, Top Spa is the perfect destination for duos or a lavish experience with friends. Each personal suite is designed with a sensory rain shower, fully furnished vanity, flat-screen TV and a refrigerator stocked with fresh fruit juices, waters and healthy spa snacks. A well-appointed seating area encourages lounging and provides a welcoming space to enjoy a light lunch or read a favorite book. Top Spa is a refuge from the hustle and bustle of Duval Street, resulting in the ultimate spa journey refreshing the mind, body and soul. Inspired by famous islands around the world, each spa suite transports guests to a heavenly paradise.

With a myriad of choice, Key West's Duval Collection presents an eclectic assortment of accommodations and amenities creating the best stories and service in the southernmost tip of the U.S. Boasting an array of distinct accommodations, dining outlets, bars, tropical pools, rejuvenating spas, a private beach and endless options for entertainment, guests enjoy access to the energy of Duval Street via the exclusive Duval Cruiser. Comprised of Pier House Resort & Spa, La Concha Key West and The Southernmost House, the diverse collection embraces the true spirit of the island from sunrise to sunset.

To experience or learn more about The Duval Collection, visit www.duvalcollection.com, or follow on Facebook or Pinterest or call 1-800-723-2791.

Business Contact:

Mackenzie Fox
T: 850-421-9007
E: [email protected]

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