Grand Hyatt New York Launches WeChat Account Targeting Inbound Chinese Travelers
Iconic Manhattan hotel expands social media presence, e-commerce capabilities with leading Chinese mobile platform
NEW YORK, N.Y. September 15, 2016 - Grand Hyatt New York announced today the launch of its account on WeChat, a China-based e-commerce application that offers point-of-sale integration, customer service, and social engagement capabilities. Grand Hyatt New York joins WeChat, one of the world's largest social media platforms, to better serve and connect with its inbound Chinese business and leisure customers; the hotel is one of the first properties in New York to work with this technology brand.
The Grand Hyatt New York WeChat account includes direct booking capabilities on the app, allowing its “followers” to make hotel reservations, modify reservations or research rates and special offers. The account also features a news feed on hotel updates, amenities, special offers and other happenings on property, which will help guests better plan and prepare for their experience at the hotel and in the destination.
“The addition of WeChat to the hotel's social media and e-Commerce portfolio will open yet another channel of communication between Grand Hyatt New York and international Chinese guests,” said John Schafer, general manager, Grand Hyatt New York. “It's exciting for us to communicate to our customers via this popular, engaging and interactive technology.”
WeChat members who follow Grand Hyatt New York will enjoy a 10% discount on the best available rate, plus a complimentary upgrade to a suite at time of check-in, based on availability. This special offer* is valid with special code WECHAT for travel through October 31, 2016.
The hotel's WeChat ID is GrandHyattNYC, and the account is run in collaboration with a WeChat digital marketing agency, The Momentum Group.
For more information on Grand Hyatt New York, please visit www.newyork.grand.hyatt.com or follow the hotel on WeChat, Instagram, Facebook, Twitter and Snapchat at @GrandHyattNYC.
*Special Offer Terms & Conditions:
This offer is only valid for reservations booked between 08/01/2016 through 10/31/2016. All hotel reservations are subject to availability and must be made in advance. Guest must request offer code WECHAT at time of reservation. Room category upgrade offer is based on availability at time of check-in. Additional guests may be subject to additional hotel charges. Additional charges apply to room-type upgrades beyond what is offered at time of check-in. Rate is per room per night and does not include tax, incidental expenses, gratuities, service charges or other hotel specific charges such as resort fees or early departure fees. Changes to existing reservations may result in a change in the rate. Changing to a different property is considered a cancel and re-book, and is non-refundable. Canceled reservations within 48-hours of your arrival and no shows will result in a charge to your credit card for your entire stay. Taxes may apply. Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply, including, but not limited to, minimum length of stay and day of week restrictions. A limited number of rooms are allocated to this promotion. Promotional blackout periods may apply due to seasonal periods or special events, and normal arrival/departure restrictions apply. Hyatt reserves the right to alter or withdraw this program at any time without notice. Hyatt Hotels & Resorts® encompasses hotels managed, franchised or leased by subsidiaries and affiliates of Hyatt Hotels Corporation. The trademarks Hyatt®, Hyatt Hotels & Resorts®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt Zilara™, Hyatt Ziva™, Centric™, Hyatt Gold Passport®, and related marks are trademarks of Hyatt Corporation. © 2016 Hyatt Corporation. All rights reserved.
About Grand Hyatt New York
With a premier location on 42nd Street between Park and Lexington Avenues, Grand Hyatt New York lies in the heart of midtown Manhattan. Attached to the legendary Grand Central Terminal, Grand Hyatt New York is just steps away from the city's best culture and attractions, including Times Square, Broadway, art, culinary experiences and world-class shopping. Grand Hyatt New York features 1,306 guest rooms, including 43 suites. The hotel's suites range in size from 600 to more than 3,500 square feet and feature Hyatt's “Grand Bed,” and large workspaces. The hotel's Grand Club provides added luxury offering elevator key access, complimentary breakfast, afternoon snacks and evening hors d'oeuvres. Grand Hyatt New York is perfect for groups of any size. Boasting over 50 meeting rooms and 60,000 square feet of meeting space, the hotel can accommodate groups from 10 to 1,500 people.
About Grand Hyatt
Around the world, Grand Hyatt hotels unlock the extraordinary in every moment by creating experiences beyond expectation. Located at the crossroads of local culture and global business within major gateway cities and resort destinations, each Grand Hyatt hotel is uniquely designed to reflect its own distinct environment and provides a hub for travelers and locals alike. Grand Hyatt hotels exemplify the pursuit of life lived grandly offering guests superior service, first-class accommodations and an abundance of options within a multicultural backdrop of dramatic architecture and innovative design. Grand Hyatt properties boast inventive restaurants, luxury spas, fitness centers, and business and meeting facilities. Grand Hyatt hotels stand to make every moment memorable through their commitment to #LivingGrand every day. For additional information or to make a reservation, please visit www.grandhyatt.com.
About The Momentum Group
The Momentum Group, headquartered in New York City is a digital marketing agency that works in partnership with global brands to create and execute a WeChat marketing and advertising strategy in China enabling brands to reach and engage with Chinese customers in mainland China as well as with Chinese tourists traveling overseas. The company has branches in China and India uniquely positioning it to offer in-person services in the U.S while executing WeChat campaigns in China
CONTACT:
Emma Silverman
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