Regent Introduces New Digital Platform

Revamped Official Website Launches for Global Travelers

. September 14, 2016

TAIPEI, TW. September 14, 2016 - The renowned international luxury hotel brand Regent Hotels & Resorts has launched its rejuvenated website. Starting today, global travelers can use the new website to find comprehensive information about the hotels including the most updated images, accommodation and dining offers, facilities and nearby attractions as well as learning the brand development and history behind. In addition, guests are allowed to make immediate reservations to enjoy the best rate. There is also the opportunity to read customers' feedback on its social-media-linked section. Consumers, investors, business partners and job seekers can also access Regent's latest news and trends from time to time on desktop computers, tablets and smartphones.

To improve user experience, the new interface has incorporated a range of panorama imagery to create a grand and luxurious look and feel, while the choice of font and navigation reflect the thoughtfulness of the brand. Designed to meet the reader's needs, this revamped digital platform introduces functionality in a classic design.

Masona Kawana - award winner of the renowned American "James Beard Award" for Best Photography - takes users on a virtual tour around the property through his world-class lens, enabling them to have a sneak peak of their upcoming stay and ultimate culinary experience.

The new interface has also made room reservations quick and easy. A range of price-for-value room plans are available at to cater for different customers and needs. These include the "Regent Refined Executive Luxuries” plan for business travelers, "Regent Weekend Renewals" for weekend occupants, the holiday special "Rediscover Seasons with Regent", "Regent Renown Pledge" that offers the best room rates, and the "Regent Moment to Remember" for newlyweds and birthday celebrations.

A range of search engine and web content optimization plans are also put in place alongside the launch of this new homepage.

Dexter Chia, Group Senior Vice President of Sales & Marketing at Regent Hotels & Resorts said, “We believe that the new interface will greatly increase the number of visitors to the website, which will directly benefit online room sales for our hotels. More importantly, the new digital technology and image-heavy content have enabled Regent to interact with the market directly, and enhance the efficiency of its services and customer satisfaction.”

About Regent Hotels & Resorts

Regent is a global luxury hospitality brand encompassing hotels, resorts and residences. It was founded in the 1970s by legendary hotelier Robert H. Burns, later joined by Adrian Zecha and Georg Rafael. In the '80s and '90s, Regent is the first hotel brand to introduce the 5-fixture bathroom, the all-villa resort, and the mixed-used hotel development. It is a truly Asia-based global hospitality group to successfully challenge the industry's European and US dominance, both with the opening of the flagship Regent Hong Kong and the iconic Regent Beverly Wilshire. As an international leading hotel brand, Regent has been constantly receiving award recognitions around the world. The existing Regents are located in Beijing, Berlin, Porto Montenegro, Taipei and Singapore with new hotels opening in China's Chongqing and Harbin, as well as a return to Jakarta in 2018. For more information, please visit www.regenthotels.com.

Contact:
Mara Weiss
Account Executive, Public Relations
MMGY Global
646-237-4522 direct
212-219-7560 main

Business Contact:

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