Innisfree Hotels Opens New Best Western Premier Tides Hotel in Orange Beach, Alabama

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. August 16, 2016

PHOENIX, AZ. August 16, 2016 - Best Western® Hotels & Resorts continues its steadfast growth of the Best Western Premier® brand with the debut of the Best Western Premier Tides Hotel in Orange Beach, Alabama.

The Best Western Premier Tides Hotel is welcoming visitors to a fresh new experience in the Gulfside resort town of Orange Beach, Alabama. The hotel, which is owned and managed by Innisfree Hotels, is a boutique style, intimate beachfront property facing the Gulf of Mexico with 86 guestrooms, each appointed in modern, stylish decor with a nod to the natural wonders of Coastal Alabama. Driftwood and shades of blue are cornerstones of the hotel design, which features grand views of the Gulf of Mexico from its beautiful 4th floor lobby.

“Best Western Hotels & Resorts is proud to welcome the Best Western Premier Tides Hotel,” said Ron Pohl, Senior Vice President of Brand Management for Best Western Hotels &Resorts. “On the heels of Best Western's brand refresh, the debut of this beautiful, upscale resort showcases our brand's variety of hotel offerings and provides guests an exceptional lodging option when traveling to Orange Beach, Alabama.”

The hotel offers guests the perfect blend of unique Southern hospitality and all of the comforts of home with its wide-range of amenities. Guests will enjoy a beachfront heated pool and hot tub, Gulf front balconies, free 'Rocket-Fast' Wi-Fi, a 24-hour fitness center, a guest laundry room and full complimentary hot breakfast, which offers a variety of food choices and healthy options. A Grab and Go Deli is also available for guests who want to take a lunch with them so that they don't have to leave the beach. For business travelers, a business center is centrally located in the lobby and includes printing and faxing capabilities to meet guests' connectivity needs.

The hotel also brings the Southern charm of Orange Beach to the hotel so that guests don't have to travel far to be immersed in their unique surroundings. Guests are welcome to enjoy free beach cruiser rentals, community grills, a fire pit, and on-site activities for adults and children including kayaking, surfing, stand-up paddle boarding and hobie cat rides.

“The Best Western Premier flag has given us the opportunity to offer high quality accommodations with authentic, local charm,” said Julian MacQueen, Innisfree's founder and CEO. “This is more than a hotel. It's an experience, and we're eager to see how guests respond.”

Reservations at the Best Western Premier Tides Hotel may be booked by calling the hotel directly at (251)-216-6024 or by calling Best Western's 24-hour, toll-free reservations number (800)-WESTERN. Reservations are also available from Best Western's website at bestwestern.com.

About Best Western Hotels & Resorts

Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vîb®, BW Premier Collection® and GLo℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact:
Courtney McCurry
602.957.5639

Samantha Jacobs or Matt Ritter
[email protected]
954-716-7614