Eli Maor Appointed General Manager of W Tel Aviv - Jaffa Hotel and Residences, Opening Early 2017

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. June 27, 2016

TEL AVIV, IL. June 27, 2016 - Set to open in the beginning of 2017, the W Tel Aviv-Jaffa Hotel and Residences announces the appointment of Eli Maor as General Manager, bringing over 25 years of hospitality experience to the hotel.

As a former General Manager of a number of internationally renowned hotel brands, Mr. Maor brings vast experience in luxury and lifestyle hospitality to the newest property in the W portfolio. Most recently, Mr. Maor was the CEO of the Ella Group and the recognized five-star hotel Mamilla in Jerusalem, which he managed for six years since its grand opening in 2009.

Prior to Mamilla, Eli gained extensive knowledge and experience with Starwood hotels, dedicating over 18 years to its Jerusalem and Eilat locations.

Launching his career as a security officer in 1988 at the Sheraton Plaza Hotel in Jerusalem, Mr. Maor spent 11 years working at the hotel rising through various positions. In 1999 Mr. Maor moved to Eilat where, over the course of ten years, he held different management positions including Assistant Manager at the Sheraton Hotel and General Manager at the Ambassador Hotel.

Alongside his professional background in the hospitality industry, Mr. Maor is an active marathon runner and passionate sportsman, having competed in three world-class Iron Man Triathlons.

“I am very much looking forward to working on this extraordinary project situated in the middle of rejuvenated historic Jaffa, W Tel Aviv will infuse great design, stylish food and dining concepts, and bold new energy to the city. Also, it is with great pleasure that I return to Starwood, whilst embarking on this venture under the vision of Aby Rosen and RFR" Eli Maor, General Manager, W Tel Aviv Hotel

Located in the popular tourist destination and World Heritage Site of Old Jaffa, the W Tel Aviv is situated in the refurbished former School of the Sisterhood of St. Joseph and the 19th century French Hospital building. The restoration began three years ago under the stewardship of world-renown British architect John Pawson, and Ramy Gill Architects and a team of dozens of restoration experts.

In transforming the 19th century French Hospital into an exclusive W-branded property, the experts have preserved the historic building giving it new life with 32 residences and a 127 room hotel including an Away Spa, signature restaurant, courtyard, fitness centre, Lounge Bar, and outside deck with pool.

About The Residences at W Tel Aviv-Jaffa

The 32 exclusive residences will be located in the newly constructed, six-storey wing of this landmark project and will feature a private entrance, allowing complete privacy for the residents. Residences, many of which feature terraces and balconies with Mediterranean views, range from a one bedroom apartment to a 1,500 square metre full floor penthouse apartment. Offset by floor to ceiling windows, The Residences at W Tel Aviv-Jaffa will offer panoramic views of the Mediterranean Sea and the interlacing side streets of Jaffa's charming artists' colony. Offering stylish contemporary interiors with hand-finished hardwood floors, the design of each residence reflects a sleek sophistication, with fine furnishings and luxurious finishes throughout. These include marble stonework and Duravit fixtures in the bathrooms and stainless steel Miele appliances in the kitchens. Residence owners will enjoy access to the facilities and services at the adjacent W Tel Aviv - Jaffa hotel, including the W brand's signature Whatever/Whenever® concierge service. The hotel will also feature a signature restaurant, a destination bar and W Living Room, an Away Spa, FIT® state-of-the-art fitness centre, a glamorous outdoor WET deck with pool and a full-service, 24-hour WIRED business centre. Residents will also enjoy a private transfer service to and from the exclusive Beach Club where they will enjoy a W-branded experience including dining, chaise longue and Cabana style beach hospitality and restaurant. The Residences at W Tel Aviv-Jaffa is the latest project by RFR Holding whose portfolio consists of some of the most prestigious properties and hotels worldwide, including W South Beach in Miami, the Gramercy Park and 11 Howard Hotels in New York City and many of Manhattan's signature buildings.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 46 hotels and retreats, including 18 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With over 15 years of proven success, W Hotels is on track to reach 75 hotels by 2020. W Hotels have been announced for Shanghai, Tel Aviv, Goa, Abu Dhabi, Phuket, Amman, Jakarta, Panama, Riviera Maya, Muscat, Hainan Island, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane. For more information, visit whotels.com.

Contact:
Diana Rabba
[email protected]

Julien Guitard
Associate Director Communications - Europe, Africa & Middle East
[email protected]
+32 2 204 5160

Sara Migliore
Regional Communications Director - Southern Europe
[email protected]