Loews Regency New York Hotel Appoints Daniel Ben-Efraim as Director of Marketing

. June 27, 2016

NEW YORK, NY. June 27, 2016 - Loews Regency New York Hotel, the iconic Park Avenue hotel in Midtown Manhattan, is pleased to announce the appointment of Daniel Ben-Efraim as Director of Marketing. In his new position, Daniel will oversee all sales and marketing initiatives on behalf of the hotel, bringing more than 12 years of luxury hospitality experience to the property.

“With strategic insight into the industry's marketing and sales trends, Daniel's vast knowledge and proven ability to drive revenue makes him the ideal person for the position,” said Simon Mais, Managing Director of Loews Regency New York Hotel. “The hotel's exceptional service and world-class facilities requires a meticulous approach to management with an eye for innovation. We are confident that Daniel will continue to enhance the property's legacy.”

Daniel's extensive hospitality experience includes various managerial positions that span across different facets of the industry from Director of Sales & Marketing, Entertainment Travel Manager, Associate Director of Sales to Director of Business Development. Most recently, Daniel served as the Director of Sales & Marketing at The London New York where he was responsible for designing and completing a repositioning strategy for the property based on current market conditions, targeting growth opportunities. Prior to his role there, Daniel increased managed spend and room reservations during his position as the Entertainment Travel Manager at Paramount Pictures Corporation where he managed the entertainment travel program. Daniel also served as the Associate Director of Sales for The London Hotels New York City and West Hollywood, where he was responsible for creating brand-specific direct marketing campaigns after a multi-million-dollar property investment.

Daniel Ben-Efraim is an active member of the British American Business Council and GBTA, amongst other organizations. As a new resident of the Financial District, Daniel Ben-Efraim is particularly interested in travel, interior design and supporting the Arts.

About Loews Regency New York Hotel

Located on Park Avenue in the heart of Midtown Manhattan, the iconic Loews Regency New York Hotel provides both business travelers and leisure guests with a bevy of luxurious amenities and exclusive offerings. The hotel boasts 379 well-appointed guest rooms including 58 suites, The Regency Bar & Grill, home of the “Power Breakfast,” and Julien Farel, the premier spa and flagship salon of famed hairstylist, providing an enhanced guest experience for the most discerning travelers. With exceptional service and world-class facilities, the hotel is optimal for conducting business or taking advantage of New York City's best shopping, cultural experiences, and dining. For reservations or more information about Loews Regency New York Hotel, call 1-800-23-LOEWS or visit: www.loewshotels.com/Regency-Hotel.

About Loews Hotels & Resorts

Headquartered in New York City, Loews Hotels has three distinct brands, Loews Hotels & Resorts, Loews Regency and OE Collection. The company owns and/or operates 24 hotels and resorts across the U.S. and Canada, including the newly acquired Hotel 1000 in downtown Seattle that will be rebranded into a Loews Regency in 2017. Loews Sapphire Falls Resort at Universal Orlando, the fifth hotel in partnership with Comcast NBC Universal, will open in summer 2016. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with exciting, approachable and local travel experiences. For reservations or more information about Loews Hotels & Resorts, call 1-800-23-LOEWS or visit: www.loewshotels.com.

Contact:
Dena Skeadas
[email protected]
212 981 5215

Business Contact:

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