Dallas' Iconic Adolphus Hotel Enters Final Phase of Transformation to be Completed Early 2017
DALLAS, TX. June 9, 2016 — Rockbridge, an investment platform focusing in real estate and operating companies, today announced details of the Adolphus Hotel's final phase of a comprehensive renovation to reimagine the storied hotel's vibrancy and relevance as a cultural, culinary, social, and hospitality icon. The renovation, designed to elevate the hotel's warm and gracious atmosphere while preserving the history of the iconic property, ushers in the unique amenities and thoughtful curation that today's contemporary guests desire. Offering the most sweeping changes since Adolphus Busch, co-founder of Anheuser-Busch, first erected the Beaux Arts hotel in 1912, the restoration's final phase, conceived in collaboration with Dallas design firm, SWOON, the studio, offers a host of modern sensibilities, including a transformed lobby, fresh public spaces, new restaurant concepts, and exciting retail options. The storied French Room, the only restaurant in Texas to maintain an AAA Five Diamond Award for 25 consecutive years, is slated for a complete reimagining, with an updated menu and new bar and salon that at once celebrates the space's rich history while respectfully evolving the experience and aesthetic. In addition, this month the hotel debuts a rooftop pool and bar on the 7th floor, offering commanding views of the Dallas skyline and complete with cabanas, a fire pit, and unique food and beverage options. “The Adolphus has been an essential part of the Dallas community for over 100 years and we are excited to reenergize the property while celebrating its history, architecture, and European roots,” said Rockbridge CEO Jim Merkel. “With this transformation, we are tapping into a rich tradition of warm and vibrant service while elevating the property to a unique and convivial destination that will continue to be an essential part of the community for the next 100 years.” Under the direction of Rockbridge and RBHD, the hotel recently completed the refurbishment of all 407 guest rooms and suites. During this final phase, which continues until early 2017, the hotel will operate with minimal disruption to guests in a staged rollout of exciting new features and concepts.
Restaurants
In addition to the changes underway at the French Room and a fresh emphasis on sourcing from local purveyors across all on-property restaurants, other exciting food and beverage developments include the re-introduction of the lobby bar and the beloved Tea at the Adolphus, a street-side coffee shop, and a Mediterranean bistro with a compelling wine and cocktail program.
Luxury Spa & Salon
In a unique partnership with Red Flower products and spa consultants WTS, the hotel opens a new 5,000 sq. ft. luxury spa and salon this summer to include five treatment rooms as well as indoor and outdoor relaxation lounges and a large fitness facility that showcases state-of-the-art aerobic and strength training equipment.
Meetings and Special Events
As an extension of meeting space upgrades already completed last year, the hotel is resurrecting its legendary 19th floor ballroom that offers commanding views of the city, increasing the hotel's overall meeting and event space to 27,000 sq. ft.
Retail
With the hotel's commitment to local artisans and culture, The Adolphus is bringing on board unique retail offerings featuring specialty items and experiences curated from the community.
Art
The French Room Salon will house a compelling collection of works by Texas artists curated by art critic and artist Lucia Simek.
For additional information about The Adolphus, visit www.hoteladolphus.com.
About Rockbridge
Rockbridge is an investment platform with nearly two decades of experience investing in real estate and operating companies. Rockbridge has made over 200 investments in 38 states and is currently ranked the 14th largest hotel owner and developer in the U.S. For additional information about Rockbridge, visit www.rockbridgecapital.com
About RBHD
RBHD is a development and construction management company which handles ground up development projects and complex hotel renovations from conception to completion and focuses on identifying and mitigating development and construction-related risks. RBHD has completed over $800 million in hotel development and renovation projects over the last four years.
About Swoon
SWOON, the studio is a multi-disciplinary design firm that focuses on interior design, luxury branding and art direction. For additional information about Swoon, the studio, visit www.swoonthestudio.com.
Contact:
Rebecca Cole
[email protected]
970.429.4182
Suzanne Droese
[email protected]
214.752.4444
Kelle Knight
[email protected]
214.752.4444
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
