Planet Hollywood® International Introduces New Luxury Brand ph Premiere™ with Flagship Property in Orlando, Florida

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. May 25, 2016

ORLANDO, FL. May 25, 2016 - As the essence of all things entertainment, Planet Hollywood® International is expanding its lodging division by revolutionizing the upscale condo-hotel market for the glamorous lifestyle with its first-to-market luxury brand - ph Premiere™. The brand will debut with a flagship property ph Premiere™ Resort-Residences Orlando, located just minutes from Orlando, Florida's famed theme parks and attractions.

To be developed by Azzurra Development, ph Premiere™ Resort-Residences Orlando will offer a mix of stylish accommodations and condo-hotel residences encompassing a total of 547 keys. The developer has recruited an all-star team that is committed to establishing the property as the leading lifestyle resort destination in Orlando. Internationally renowned Arquitectonica is the project's design visionary, while Miami-based Fortune International Group is the exclusive sales and marketing firm for the condo-hotel units.

"We are bringing the sophistication of Manhattan, glamour of Hollywood, passion of Miami and excitement of Las Vegas to Orlando," said Planet Hollywood International Founder and Chairman Robert Earl. "I am thrilled to grow our lodging business in my home town by establishing this unique concept in a market that we felt was underprovided. ph Premiere™ Resort-Residences Orlando will provide every guest with a unique, memorable and personal experience."

Set on the shore of the 400-acre, spring-fed Lake Bryan, in the heart of the Lake Buena Vista district, adults, families and children alike will enjoy an indoor-outdoor amenity playground encompassing 15 acres. Curating first-of-its-kind guest experiences, the main pool brings the spirit of Miami Beach to Orlando with a deck spanning more than 35,000 square feet. And, just steps away is a sandy, lakeside beach with boating, sailing, and jet and water skiing on one of Orlando's most central, breathtaking bodies of water.

The property's 12,000-square-foot spa and fitness facility will offer weight training, yoga and Pilates, with personal trainers available upon request. The spa will serve as a sanctuary for relaxation, offering a sauna, whirlpool, steam room, wet and dry massage treatment rooms, Hammam bath and body treatments, manicure/pedicure services, waxing and facials.

ph Premiere™ Resort-Residences Orlando will offer creative and unique cuisine, premium-quality fresh food and provide a memorable dining experience at every level. Options will include rooftop fine dining, a lobby bar, an indoor/outdoor poolside lounge, a lakefront bar and grill, and other specialty restaurants.

Within each suite, guests will find a chic color palette of elegant neutrals - including ivory, champagne and caramel - accentuated by custom woven carpets, porcelain wood plank details and plush accent runners to create a tranquil and relaxing environment in a modern and sophisticated fashion. Chic contemporary furnishings - including sofas, benches and seating - will be upholstered with custom, luxe fabrics.

Operating at the highest standard of service, in-room amenities will include 24- hour room service, in-room couple's massages, twice daily housekeeping, and pet friendly suites - providing guests with maximum leisure.

For more information, visit  www.phpremiereresort-residences.com

About Planet Hollywood

Planet Hollywood International, Inc. is the creator and worldwide developer of a consumer brand that capitalizes on the universal appeal of movies, television, sports, music and other leisure-time activities. In 2016 PHI's major initiative will be the opening of Planet Hollywood Observatory, located in Disney Springs at Walt Disney World in Orlando. Planet Hollywood Observatory promises to raise the standard in experiential dining. The Company's worldwide operations offer products and services in the restaurant, retail, lodging, leisure and entertainment sectors. For more information visit www.planethollywoodintl.com.

About Azzurra Development, LLC

Azzurra Development, LLC, is the developer of ph Premiere™ and a number of other luxury hotels and resorts around the world. Led by founder and CEO Lorenzo Fragala, Azzurra's development team has more than a century of combined experience creating successful commercial and residential developments of the highest quality design and construction. Mr. Fragala relies on his keen intuition and insight honed over decades of living and working around the globe to identify strong real estate markets and unique development opportunities. Azzurra maintains offices in New York, Miami and Orlando. For more information, visit www.azzurracorp.com.

About Fortune International Group

Founded by Edgardo Defortuna, Fortune International Group has raised the bar in high-end real estate throughout South Florida since 1983. In its brokerage division, Fortune boasts more than 1000 realtors and 18 offices from Key Biscayne to Weston to Orlando, and numerous international affiliates. In addition, Fortune Development Sales is the premier exclusive, on-site sales representative for third-party development projects in South Florida, having represented some of the region's most successful projects with thousands of sales to date. The name Fortune is synonymous with excellence and an unwavering commitment to quality and customer service in the world of luxury real estate. For more information, call 305.351.1000 or visit www.fortuneintlgroup.com.

Contact:
Brad Zeifman
[email protected]
212.972.0277

Sara Lieberman
[email protected]
212.972.0277