Salt Hotels Launches New Website as an Online Collective of all Things #Saltstyle

Guests Are Invited To Check In And Check Out Their Own #Saltstyle

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. May 23, 2016

PROVINCETOWN, MA. May 23, 2016 - Salt Hotels, one of the industry's hottest brands, has launched SaltStyle.com, the chic new online home of the company's four distinctive properties - Salt House Inn, Eben House, The Chequit and The Asbury - which showcases the individual experiences and lifestyles that each hotel embodies.

From live music to fun public art, to shopping or finding the best eats or doughnuts in town, guests can use StyleStyle.com to plot, plan and dream about their precious vacation days. From Provincetown to Asbury Park to Shelter Island, Salt Hotels will share all of their favorite things, on SaltStyle, including recipes straight out of the hotels' kitchens, special events and distinctive experiences in each hotel's locale. The brand's portal will also feature profiles on and custom content from local businesses with whom they will partner. Currently posted on the site are beauty travel tips from Kiss and Makeup, a small boutique in Provincetown, MA. Future collaborations will include summer wine recommendations from local wine shops to "how-to" videos from guest chefs. And of course, the brand's newest property, The Asbury will have a slew of dedicated content on the site when it launches in late May.

"Salt Style is the soul of Salt Hotels and explores the unique locales that our hotels call home, the people that make these destinations dynamic and the collective stories shared by our guests and team members. Salt Style defines what we do and inspires our love of travel and new experiences," said Kevin O'Shea, Salt Hotels Creative Director and the architect of the new website.

Salt Style is also a virtual hotel lobby, a dedicated common area for guests to kick back and relax whether they are staying at a Salt Hotel or just longing to be in their favorite vacation destination. The site offers a way to stay connected throughout the year with richer content than traditional social media channels provides. It is also a way for the brand to interact with guests and fans through a variety of mediums and platforms, including Facebook, Pinterest, Vimeo, and Instagram. With the tagline "Show us your #SaltStyle," guests are encouraged to use the hag tag on their social media, which provides the opportunity to have their posts featured on the site.

ABOUT SALT HOTELS

Salt Hotels is a burgeoning collection of boutique properties that redefine the concept of a classic bed and breakfast with a fresh, contemporary "no rules" approach. Beginning with the award-winning Salt House Inn in Provincetown, MA in 2013, now the flagship for Salt Hotels, the brand operates three properties in the U.S: Eben House (Provincetown, MA) and The Chequit (Shelter Island, NY) both opened in 2015. Salt Hotels will debut The Asbury Hotel in Asbury Park, New Jersey in the Spring of 2016, a collaborative development project that will be managed by the company and bring an exciting and unique hotel product to the Jersey Shore. There is also a healthy pipeline of development in upstate New York, Palm Springs, Topeka, Kansas, the Caribbean and London. As a full service hospitality company, Salt Hotels provides comprehensive services in hotel management, design and development, creative services, sales and marketing, revenue management, food and beverage development and management and human resources. www.salthotels.com

Media Contact:
Teresa Delaney/Nichole DiBenedetto
D&DPR
[email protected]/[email protected]
646.393.4392