Aloft Scottsdale Opens in Arizona Following $4 Million Conversion

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. May 10, 2016

STAMFORD, CT. May 10, 2016 - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its rapidly expanding Aloft brand has opened its first hotel in Scottsdale, Arizona. Owned and managed by Triyar Hospitality, the hotel recently completed a $4 million conversion to reposition as an Aloft. Conveniently located in the heart of downtown Scottsdale's vibrant Entertainment District, Aloft Scottsdale features 126 spacious rooms, accessible technologies and a buzzing social scene.

“Aloft Scottsdale is a superb addition to our growing portfolio as we continue to aggressively expand the brand in dynamic markets across the globe,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “The popular Aloft brand has surpassed 100 hotels worldwide due to its strong appeal for today's hyper-connected global traveler with its innovative programming, tech-forward mindset and lively, social scene.”

Offering sweeping views of Camelback Mountain, Aloft Scottsdale boasts an ideal location within Scottsdale's Entertainment District, a popular destination for visitors to the area. Guests will enjoy easy access to nearby art galleries, the boutiques along Fifth Avenue, a wide variety of restaurants, Scottsdale Fashion Square Mall and the Scottsdale Waterfront.

“We are thrilled to introduce Starwood's stylish Aloft brand to Scottsdale and expect the hotel will resonate with both business and leisure travelers in pursuit of a technology-rich experience and spirited social environment,” said Michael Mahoney, CEO, Triyar Hospitality. “Aloft Scottsdale is an excellent addition to our growing portfolio of high-caliber hotels.”

Aloft Scottsdale features SPG Keyless—Starwood's industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property. The hotel offers 400 square feet of meeting space; a Re:chargeSM fitness center; Re:fuelSM by Aloft - a one-stop gourmet grab & go food and beverage area; and live, local music at the brand's signature W XYZ® bar as part of the signature Live At Aloft Hotels music series.

Aloft Scottsdale will be Triyar's fourth Starwood hotel, joining W Scottsdale, Aloft Tempe and Aloft Silicon Valley.

About Aloft Hotels

With 100 hotels in 16 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today's (and tomorrow's) connected, curious and communal evolving global traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.

About Triyar Hospitality

Triyar Companies, which includes Triyar Hospitality is a family-run, Los Angeles -based business that has been actively investing in U.S. real estate since the mid-1950's. Triyar has a comprehensive and diversified portfolio of hotels, high-rise commercial (office) and residential buildings, industrial business centers, enclosed regional shopping malls and retail centers in addition to operating business interests in restaurants, nightclubs and the aerospace industry.

Contact:
Ashley Chapman
[email protected]
212-380-4015