Hotel Shocard to Open in Times Square
Design-Focused Boutique Hotel Debuts in New York City's Times Square
NEW YORK CITY, NY. April 19, 2016 - Real Hospitality Group (RHG) is pleased to announce the opening of Hotel Shocard, which is set to debut in late April. The boutique hotel is situated in the heart of New York City's Times Square, encompassing seven floors with 45 guest rooms, two penthouse suites, and a lobby restaurant. Taking from the 1960's and 1970's, the hotel's name is inspired by the cards that once advertised Broadway shows from inside shop windows. Hotel Shocard is set to welcome guests this spring with opening rates ranging from $149 to $899 a night.
“We're thrilled to open Hotel Shocard and believe it will add something less conventional to the neighborhood's current landscape of accommodations,” said Ben Seidel, President and CEO of Real Hospitality Group. “Looking to New York City's past, this design-driven property takes from vintage elements in a refined and modern way, offering guests a vivacious experience and friendly, local expertise on navigating the city.”
Architecture and Guestrooms
Designed by New York-based firm Mapos, Hotel Shocard derives inspiration from the grit and the glamour of NYC in the 1960s and the 1970s. The hotel's name will glow in true Broadway fashion from a sign spanning several stories of the building's jet black façade. Producing a sea of golden light underneath, a classic marquee features a canopy of Edison-style LED bulbs, welcoming guests entering the hotel and its restaurant. Within the hotel, guests will find patina brass hardware details melded throughout guestroom lighting, front entrance, bars, mirrors, and reception desk. Inspired by the dot matrix pattern of old-Broadway marquee lighting and the pixilation of old print photographs, the designers reinterpreted this pattern in details, lighting, fabric, and tilework throughout the hotel. Against a palate of black and white, the hotel's signature Shocard yellow pops in unexpected locations.
“We wanted this hotel to be a counterpoint to the slick commercialized Times Square of today while remaining true to its world-renowned location,” said Caleb Mulvena, Principal at Mapos. “We began by discussing the old Times Square depicted in great movies like Midnight Cowboy and Taxi Driver from the 70's, a time when NYC was grittier, sassier, and creatively exploding. But rather than literally recreating the look of time, we took the old-school material palette of that era and applied a modern playful design to it. The result is something totally new but mysteriously familiar.”
The pet-friendly accommodations feature built-in mill woodwork and furniture designed by Mapos and custom-made in Italy for super-efficient use of spaces. Inspired by the floorboards of Broadway stages, luxurious white oak panels blanket guest room walls. Crafted carpentry combined with full-length mirrors and custom LED lighting designed by Mapos work to expand the rooms even further. Other room details include vibrant use of yellow and bronze throughout (inspired by glowing marquees), custom wallpaper, premium beds with 100% Egyptian cotton linens as well as dark wood finishes reminiscent of dance-worn floors of show stages.
For events, the hotel's two penthouse suites will be available for rent. Both feature custom-designed Murphy beds which fold-up to reveal seating areas, and airy private outdoor spaces. The larger of the two's outdoor area stretches 400 square feet and will be nestled under a sea of draped Edison bulbs.
Food & Beverage
Serving craft beers, cocktails and a fresh take on American fare, Gleason's Tavern continues the hotel's nostalgic design, bringing the lights down a notch to transport guests to an intimate bar and restaurant. The space encompasses 74 seats, 40 of which stretch along an impressive brass-top bar and give access to the restaurant's beverage-driven menu. The bar/restaurant will serve breakfast, lunch and dinner seven days a week and will offer 14 rotating craft beers on tap, two dozen bottled and a classic cocktail menu. Gleason's Tavern highlights include the Red Wine Poached Pear Salad with baby arugula, blue cheese and prosciutto; the Wild Boar Bolognese with fettuccine, sweet carrots, ricotta and garlic toast; and the BLAT Sandwich, a take on the classic BLT with herbed mayo, Applewood smoked bacon, avocado and vine ripe tomatoes on seven-grain bread. For more information on Gleason's Tavern, visit www.gleasonstavern.com or contact 212-302-2167.
About Hotel Shocard
Hotel Shocard is a design-driven boutique hotel located in Times Square on 41st street between 7th and 8th avenues. Comprising of seven floors with 45 guest rooms, two suites and a restaurant (Gleason's Tavern), the pet-friendly hotel was designed by NYC-based multi-disciplinary architecture and interiors firm Mapos with inspiration from the grit and glamour of the 1960s and 1970s of New York City. The property is a unique and refined take on these decades to offer guests sophisticated accommodations in the heart of Manhattan. Advantageously located, Hotel Shocard is just steps away from word-class dining, shopping and entertainment. Opening rates begin at $149 and will go as high as $899 for the two suites. For more information, visit http://hotelshocardnyc.com/, or find the hotel on Facebook, Instagram or Twitter.
About Real Hospitality Group:
Real Hospitality Group (RHG) is headquartered in Ocean City, MD with a regional office in Midtown Manhattan in New York City, and comprises a team with more than 400 years of combined hospitality and travel industry experience. The Real Hospitality Group portfolio includes 64 hotel properties with an inventory of more than 8,640 rooms in gateway cities that include New York, Philadelphia, Miami, Boston and locations in Newark, Wilmington and Rehoboth Beach, DE; as well as Montauk, New York, and Ocean City, MD. The company is a recognized service provider for Marriott, Hilton, Starwood, Hyatt, Wyndham, IHG, and the Choice Hotels brands as well as a growing collection of unique independent hotels. RHG focuses on total service property management, revenue performance, guest experience and business development for hotels, resorts and investment ownership groups. For more information, please visit the company website at www.realhospitalitygroup.com.
About Mapos
Mapos is an integrated team of architects, designers, and hard-to-label creative instigators who work with our clients and colleagues to develop multi-disciplinary services for creative concepts, architectural environments, and experiential branding. Recognized as a leader in sustainable architecture, Mapos creates customized design processes that integrate community sustainability, effective technologies, and building systems. Established and emerging clients include the Craft Restaurant Group, Coca-Cola, Nike, Fila, Asics, Clinique, Icebreaker, MTV, Samsung, LivePerson, Fresh, Caudalie, ?WhatIf!, and the New York Stock Exchange. Mapos LLC was conceived and founded by Colin Brice and Caleb Mulvena in 2008. Both are architects and designers with a combined 40 years of experience in all aspects of design and branding. For more information, please visit their website at www.studiomapos.com.
CONTACT:
Sarah Hutchison
Hotel Shocard
Eleven Six PR
[email protected]
646-780-0158
Mapos:
Carol VanderKloot
[email protected]
917-670-8898
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
