Shore Hotel in Santa Monica, Calif. Announces New Director of Finance

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. April 18, 2016

SANTA MONICA, CA. April 18, 2016 - Shore Hotel, the leader in sustainability among Santa Monica's luxury hotels with the distinction of LEED Gold certification, is pleased to announce the appointment of Bruce Reichenbacher as director of finance to its executive team. Reichenbacher brings more than ten years of hotel management experience as multi-property director of finance.

“As we celebrate our fifth year in operation, we are building a team of exceptional talent who bring the knowledge and expertise to sustain continued growth,” said Steve Farzam, COO of the Shore Hotel. “We are thrilled that Bruce has joined our team and we know that the property will benefit from his experience working at respected hotel brands throughout Southern California.”

Prior to his appointment at Shore Hotel, Reichenbacher was the assistant general manager and director of finance at Luxe City Center Hotel in Los Angeles, Calif. where he oversaw all facets of accounting operations and financial reporting for this luxury boutique hotel. Before that, he was controller at a number of hotel properties including Shorebreak Hotel, Huntington Beach, Calif.; Hotel Palomar, San Francisco, Calif.; Wilshire Grand Hotel, Los Angeles, Calif.; and the Sheraton Long Beach Hotel, Long Beach, Calif., where he was the opening controller. While with Sheraton Hotels, he served as manager and financial analysis at their world headquarters in Boston, Mass.

During his tenure at Pyramid Hotel Group, he was awarded the ACE Award for Best Report Card Reporting, Most Improved AR Reduction of 60+ Day, and Highest Flow Thru %. Reichenbacher holds an MBA from The University of Connecticut, a Bachelor of Science in Hotel Administration from University of Massachusetts, Amherst, Mass., and is a Certified Hospitality Accountant Executive.

Reichenbacher shares his passion for the hospitality industry with students at Cal State Long Beach where he has taught classes in Hospitality Management including: F&B and Labor Cost Controls, Customer Service Management, Hotel Management, Hospitality Law, and Hospitality Accounting. Reichenbacher resides in Inglewood, CA. He has three daughters, a son, and two granddaughters.

About Shore Hotel

Just steps from the Santa Monica Pier, 3rd Street Promenade, Tongva Park, and the city's popular beaches and shopping districts, Shore Hotel is the newest addition to the coastline—a LEED Gold (Leadership in Energy and Environmental Design) certified property that offers eco-friendly accommodations with stunning views of the Pacific Ocean. The AAA Four Diamond property boasts an open-air, U-shaped design with stainless steel-clad trellis, outdoor “living room,” with pool, cocktail bar, water feature, and patio dining at Blue Plate Taco. Amenities on property include a fitness center, state-of-the-art meeting and special event space, a business center, in-room dining, valet, and superb access to year-round leisure activities in Santa Monica, as well as the city's beaches. The highly awarded Shore Hotel received two distinct honors in 2015: the prestigious Sustainable Quality Awards (SQA) Grand Prize and the Hospitality Sales & Marketing Association International (HSMAI) Los Angeles Best Green Hotel Award. To make a reservation at Shore Hotel, please visit www.shorehotel.com or call 800.599.1515.