Best Western Signs Landmark Agreement in Thailand, Three Largest Hotels in Best Western System; Two Vîb Thailand Hotels Also Announced
Four New-Build Best Western Plus Properties Totalling 4,150 Keys Will Include the
PHOENIX, AZ. April 13, 2016 - Best Western® Hotels & Resorts today announced major activity in Thailand, with the signing of the largest-ever multi-hotel agreement in the company's storied 70-year history. The signing of an agreement with real estate developer A.D. Houses Co. Ltd. will lead to the opening of four Best Western Plus® hotels in top resort destinations across Thailand. Three of the four new-build hotels will be the largest properties in the international Best Western® Hotels & Resorts portfolio.
"In addition to celebrating Best Western's 70th birthday this year, 2016 also marks our 15th year of having a strong presence in Asia. I am thrilled to mark these milestones with the signing of such an important agreement," said Ron Pohl, Best Western Hotels® & Resorts' Senior Vice President of Brand Management.
"With Best Western's Asia Head Office located in Bangkok, Thailand is very much our 'home' market in Asia, and as such, we have a strong commitment to continue development across the country. A.D. Houses Co. Ltd. is a highly respected real estate company in Thailand and by aligning with them, we now have the opportunity to further strengthen our presence here, contributing to the fast-growing Thai tourism and hospitality sectors. We look forward to working with A.D. Houses Co. Ltd., as we embark upon an exciting new journey together,” said Olivier Berrivin, Best Western® Hotels & Resorts' Managing Director of International Operations - Asia.
Best Western® Hotels & Resorts currently operates a portfolio of eight hotels and resorts in Thailand under the Best Western®, Best Western Plus® and Best Western Premier® brands. Collectively, the four new-build hotels included in this landmark deal represent 4,150 keys. Three of the properties are located in Pattaya, marking the company's entry into this thriving tourism market. The fourth is in Hua Hin. These properties will be Best Western's largest properties globally.
The new hotels are: The Best Western Plus AD Wongamart Pattaya (500 keys), Best Western Plus AD The Grand Jomtien Beach Pattaya (1,400, pictured right), Best Western Plus AD Bang Saray Lake and Resort (1,200) and Best Western Plus AD Hua Hin Lake and Resort (1,050).
In addition to announcing its deal with A.D. Houses Co. Ltd., Best Western® Hotels & Resorts simultaneously today announced its first two Vîb hotels in Thailand, which are expected to open in Bangkok in 2017 and 2018.
About Best Western Hotels & Resorts:
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vîb®, BW Premier Collection® and GLo℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly 60 percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Contacts:
Samantha Jacobs or Kristin Soto
Hemsworth Communications
[email protected]
954-716-7614
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